A New Year for Video Marketing

videoNow that a new year is among us some might be wondering what does this mean for video marketing. Well to save you some time we have a clear answer for you. Video marketing is HUGE and still growing.  “Marketing Profs” on the state of video in 2013 had some interesting stats; like did you know that 75 million people watch videos online each month, and that 40 billion videos are streamed in the US each month? With these kind of numbers video marketing is something marketers cannot avoid.

In 2013, ReelSEO has surveyed over 600 marketing professionals and have found that marketers have started to include more video in their marketing campaigns, and 82% have said that it has made a positive impact. Marketers have not only used video for their website but for social media campaigns and email marketing campaigns. 71% of surveyed marketers said they will increase spending on video marketing this year. Video marketing has grown more and more over the years, and its because its effectively engaging customers and B2B_marketing_strategies_video_marketing_tipsinfluencing them.  QuickSprout has found that 25% of users looked for additional product information after watching a video, and 12% purchased the featured product. 2013 was a great year for video marketing and looking at past history 2014 will be even better. Let 2014 be the year you expand or introduce video marketing to your business so can take advantage for this marketing medium.

At Skillman Video Group LLC, We understand how important video marketing is becoming for corporate marketing strategies. Our professional video producers have created content over the years to impact a company’s brand or product for companies both large and small and specialize in creating quality video content for your web site, blog or social media channels. Skillman Video Group LLC is a Boston Video Production Company. Call us anytime at 800-784-0140.