With so many ways to get your message out in 2017, one platform that is relatively new to video production services is live streaming. It helps get you speak to the audience you want when you want. There has been a proliferation of live streaming sites and apps over the past couple of years. Livestreaming has been a popular website for athletes to speak their mind, Periscope has allowed Twitter users to connect directly with their followers, and Facebook has been allowing their users to “go live” for just about a year now. Any one of these services can be used as a valuable tool for your video marketing company.
What It Is
Live streaming is the act of broadcasting a live audio/video over the internet. With just the click of a mouse or the push of a button a video marketing company can get their message out to all of their followers/friends on the platform they are using. That is a great marketing tool for it allows an individual, or company, to speak directly to their audience.
Why Use It
There are many reasons why using a live stream is beneficial to you and your brand. As a visual medium, people will be drawn to it more, as opposed to just reading a manual or listening to audio. Since it is obviously live and happening as people watch, the “in the moment” feel satisfies the audiences need for immediacy. Also, live streaming has proven effective at cutting costs for a video marketing company. If you wanted to give a speech to a wide range of people throughout the country, giving those people the ability to just log onto Facebook Live to watch the speech reduces the need to spend money on individual speakers at each venue. The capability of reaching all the people you want at the same time without having to go anywhere is a huge plus to live streaming. The most important benefit provided by live streaming is engaging the audience. The person broadcasting the message can see who is watching the video and the viewers are allowed to type questions and have them answered immediately. The quick feedback allowed by live streaming will help your brand immensely.
The goal of any video marketing company is to get as many people to see your message as possible. Live streaming has the ability to help you reach that goal.
Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.