Skillman Video Group has had the privilege of working with businesses and organizations of all shapes, sizes and industries. As we start editing the footage from our shoot last week with the Boston personal injury law firm Parker | Scheer LLP, I thought I’d take a few minutes to talk about how law firms can use on-line video for legal marketing and to promote their expertise and grow their client base.
1. What is different about your Law Firm that you would want potential clients or the general public to know about? How do you provide better service to your clients from your competitors? Video is a simple yet powerful tool to communicate what you do, how you do it, and why businesses and/or consumers should come to you first. Let people see your passion and commitment to getting results first hand!
2. What is your expertise or practice area? Video is a great way for potential clients to see and hear what it is that you do and why YOU are the most qualified to help them with their legal needs. If a picture is worth a 1,000 words, how much MORE is a moving/talking picture worth? Don’t just rely on stale words on a page to communicate your qualifications! The power of the visual medium to entertain, educate and persuade your viewers is unmeasurable. When done properly, video can help you build trust and rapport with prospective clients – before they even pick up the phone!
3. Who are your clients? What are the unique challenges or obstacles they face on a daily basis? Understanding what will resonate with your viewers will help us craft on on-line marketing strategy that will get you the legal marketing results you desire. Working collaboratively we will create a video that is clear, concise, professional and one that will grab viewers and turn them into clients!