Think of how many videos you watch every day. You don’t need to count just those that you watch intentionally. Also include those videos that you just happen to find yourself standing in front of, or inadvertently watching while you scroll through your favorite news site, or the massively unsafe highway banner ads that double as the world’s most inconveniently placed LCD televisions. If you’re like a majority of Americans, then you probably don’t need to be convinced that video is one of the most significant arbiters of American culture. This fact is evidenced by our daily lives, and the data wizards at ComScore have some statistics to make video’s relevancy evident to the dubious among us.
For instance, ComScore reported back in July of 2015 that…
- In one month, over 180 Million Americans watched close to 41 billion videos
- Video production has become increasingly important to video marketing, as consumers watched more than 15.8 Billion video ads during that same month
- This translates to over 6 billion minutes of video ads viewed during that month
If we consider the sheer volume of content and consumption with the widely reported trend that people watch more and more videos on their smart phones, then of course we conclude that video is relevant and important as a marketing tool. But, practically no one disputes video’s relevancy as a medium.
What some businesses may dispute is that video can help bring in more money.
Some businesses have fallen prey to the idea that simply making a video, then dropping it on YouTube can produce a viral sensation (as well as make them unfathomably rich). Say you have an awesome corporate video idea, or maybe you just have an awesome idea, or maybe you just have an idea for a video you’d like to see that promotes your business. Many Boston Video Production Companies have the gear to help you craft your vision, but Skillman Video Group is the Corporate Video Production Company that specializes in corporate video marketing for both business to consumer (B2C) and business to business (B2B) marketing.
We’re the Boston Production Company that will help transform your concept into marketable content that will increase your bottom line, and we’ve got a huge portfolio of work that’s done wonders for our past clients. We hope that the variety of corporate video production services we offer can match the corporate video idea that your business hopes to bring to life.
Let’s say that your business offers a service that consumers and potential clients may be unfamiliar with, or you want to highlight your business’s unique approach to a familiar service. The concept video might be your best bet. As a corporate video production company, we’ll create a concept video for your business that exemplifies the basic idea behind your business.
Client Testimonial Video
Who better to speak to the quality of your business’s services than past clients who’ve been pleased with your work? The essential concept behind a client testimonial video is that your past clients offer a unique perspective on your business, and can easily communicate the effectiveness of your service. As a corporate video company, we’ve often found this type of video can concisely and effectively communicate the value of your business’s services.
The most exciting, new products are sometimes met with doubt and curiosity by consumers. Meaning that people say something to the effect of, “Well, that’s cool. But how does it work, and why would I need that?” Here’s where a demo video created by a corporate video company such as SVG can come into play. Demo videos offer your business the chance to explain what makes your product unique, and how to properly use it. In some ways, this can be thought of as an extended book of instructions. A book of instructions that can actually make you some money.
Every business wants their brand to be sticky. To have a sticky brand is to have a brand that consumers immediately think of when they consider which product to buy. The immediacy of video, the direct connection created by images, music and text, offers the best chance for brands to become sticky. Brand videos offer the chance for your business to directly communicate the values and beliefs represented by your business.
A Unique Approach to Corporate Video Production
These examples highlight just a few of the unique ways that we at Skillman Video Group have helped turned our client’s concepts into content. But say that you have a totally unique idea for your business, and want to turn your unique corporate video idea into a video that could be viably marketed on the web.
We love taking the creative path to create new content, so let’s sit down and discuss how we can create something totally unique for your business. We’re the corporate video company that will think long and hard about how to create the most unique, creative representation of your business for the web.