There are myriad of ways to approach the design and message of a corporate video, and ultimately both these components will be dramatically affected by your video’s purpose. Are you communicating to fellow members of your organization, or do you intend to create a video for online video marketing? On this page, we’re going to go over a few corporate video ideas to help narrow the focus of your next video marketing project.
A quick note before we get too far into this, Skillman Video Group is Boston Video Production Company that transforms your concept into actual, marketable content. The videos listed here are just a brief survey of some of our past work, and we love working with novel concepts. If you have an idea for a unique type of corporate video that isn’t listed here, then we’d love to help bring it to life.
Brand videos are a type of corporate video that help communicate the story and values of your brand. The basic premise behind these videos is that your audience is unfamiliar with your story, and telling your story helps make a connection with potential clients or partners on the level of values. What does your business stand for, and who makes up your organization? These are the questions answered by a Brand Video.
Conceptual videos are designed to tell a story, and that can include any kind of story! Linear narrative, or something that’s a little more montage-esque, conceptual videos are designed with one particular concept in mind. The concept behind this video is “10 years in a woman’s life,” which was developed by our Creative Director Matt McIntosh. His creative direction was that a sense of the ‘omniscient observer’ would lend greater authority to the tale. Also, the directly overhead perspective tends to create a cool visual symmetry that the video audience would rarely get to experience in their day to day lives.
Who better to speak on the behalf of your business other than your clients? Client testimonials give your clients and customers an opportunity to share their experience with your business to new audiences. Usually formatted by a series of interviews, one central theme typically strings together the experiences of a variety of clients.
Corporate Training Videos
Skillman Video Group has produced dozens of corporate videos over the years, and most recently produced over 17 videos that were produced for a national chain of drug stores. You can do a lot with corporate training videos. Say your company is launching a new product or service line, and you need to efficiently communicate vital information to all of your employees simultaneously. Why not choose a video that’ll be around for as long as you want it to be, and will effectively communicate the value of your new product?
Live Event Videos
Some of the most exciting work that Skillman Video Group does, well exciting for the video production crew anyway, has been in the form of Live Event Video Production. We love showing up to interesting events, and in the past we’ve been contracted to produce videos of concerts, lectures, and dialogues. If you are part of an upcoming, live event, and want a beautiful video to preserve the experience online, then Skillman Video Group has the experienced video production crew to get the job done.
Interview Videos are great content for online marketing. Not only do they offer a platform for well-informed, intelligent individuals to speak passionately about a subject they care about, but they are an easy to understand format. Meaning, people remember interviews fairly easily because of their conversational tone.
Video Marketing Company for Boston
For a full summary of the types of corporate video ideas that we have previously worked with, visit our portfolio page. Skillman Video Group is the video production and online marketing company that will create a beautiful video to drive your bottom line.