Competition is defined as the “Rivalry between to or more persons or groups for an object desired in common.” Along with competition comes a loser and a victor. However, what separates the winners from the losers, or in corporate video production companies’ terms, what separates the best video production companies from the average ones?
There are many elements that go into being the best corporate video production company. Yet in order to compete with other corporate video production companies, the whole business including everyone from the creative director, producer to the SEO and crew members must have:
- Technical skills
When building corporate video production companies, the client’s message must always be kept in mind while also putting a creative spin onto their story. Without a sense of creativity, the client is left with an average video. When producing a video the corporate video production companies must keep in mind the client’s desire to stay ahead of their competition, just like any video production company. A business wants to deliver a message to the audience that grabs their attention and assures the consumers that their business is the best choice compared to their competitors.
Creativity doesn’t mean adding flashy lighting and effects to a video. Instead, creativity is understanding the client, their story, and the competition and developing a video that will directly impact the business’ clients. In other words, a creative video is one that audiences can relate to and drives an emotional connection between the business and the audience. Yet, emotion doesn’t just have to be the driving force behind creativity, using humor also ensures an impact if it is done correctly. Again, when using humor, corporate video production companies must understand the clients business and their audience. Demographics tell a lot about an audience, and in order for a humorous video to not fall flat, the video must also be relatable. Whether using emotion or humor, video styles come in may different forms like:
Nonetheless, corporate video production companies must be creative when developing a video no matter what the style. By looking at the client’s business through the audience’s eyes there will be a greater emphasis on the videos elements.
At Skillman Video Group our CEO and Creative Director, Christina Skillman, has over 11 years of video production experience. This is not saying that all corporate video production companies need 11 plus years of experience but with experience comes knowledge, a better understanding of consumers, marketing, and creativity. Although there are plenty of video production companies that are great without having a tremendous amount of experience, building up a resume of clients and staying in business for more than 11 years stands out to potential clients. Though hiring a corporate video production company is not solely based around experience, being able to stay relevant and stay in business through the years says something about SVG. And for other video production companies continuously against competitors in their area experience may be the driving force behind a client’s decision. Unfortunately not all corporate video production companies can put 11 years of experience in their “about” page, staying relevant means evolving and learning from video shoots and changing what’s not working. Video production companies that are able to stay in business are the ones that don’t settle for average videos and use their background experiences to get better. However, the greatest key to constant growth and experience as a corporate video production company is organization.
Being creative and having experience can be the defining element for some clients when hiring a video production company, but in order to have a relationship with the client for future video production shoots it is extremely important to be organized. Leaving a lasting impression on the client is the main goal for corporate video production companies; that and delivering a video far beyond their expectations. Not generating consumers could be the main factor of a bad review. Gaining clients is based around prior clients experiences. If the video shoot was disorganized and there was rarely any communication between the client and producer it leads to unhappy customers followed by a below average video. From start to finish corporate video production companies need to be there for their clients throughout the process. Organizing a video production shoots comes in three basic steps:
Pre-production is the planning stage for production and post-production. This is where communicating with the client must be done to ensure that by the time filming day arrives every minute and hour is outlined. Organizing everything from the video style, setting, interview questions to cast and crew makes for an easy going production day. By organizing the video production day through a time sheet or outline it comforts the client and allows the entire video production crew to stay on schedule. The last thing any client wants to run into is problems or surprises on filming day. Developing a storyboard and a call sheet shows the client that you are prepared and put less pressure on them. Having such outlines also gives visuals of the video shoot so changes can be made before production. Overall, organizing a video production schedule allows for everything to go according to plan, and if the video production crew is to come across any problems the prior preparation allows for an alternative route. In other words, organizing not only comes in the form of outlining the video production process from start to finish but also looks at problems that might arise during filming and provides alternative solutions.
Corporate video production companies might have all the elements to be great, but they are nothing without their equipment and professional crew members. Everything from lighting, camera angles, audio, and the setting needs to be perfect in order for a video production shoot to be successful. The message and story may all be there but if it’s not visually effective then it will not captivate the audience. Having professional videographers and crew members as well as high tech equipment makes all the difference for the video production shoot and will lead to more shot options for post-production.