Corporate Video Production Companies

Competition is defined as the Corporate Video Production Companies “Rivalry between to or more persons or groups for an object desired in common.” Along with competition comes a loser and a victor. However, what separates the winners from the losers, or in corporate video production companies’ terms, what separates the best video production companies from the average ones?

There are many elements that go into being the best corporate video production company. Yet in order to compete with other corporate video production companies, the whole business including everyone from the creative director, producer to the SEO and crew members must have:

  • Creativity
  • Experience
  • Organization
  • Technical skills


When building corporate video production companies, the client’s message must always be kept in mind while also putting a creative spin onto their story. Without a sense of creativity, the client is left with an average video. When producing a video the corporate video production companies must keep in mind the client’s desire to stay ahead of their competition, just like any video production company. A business wants to deliver a message to the audience that grabs their attention and assures the consumers that their business is the best choice compared to their competitors.

Creativity doesn’t mean adding flashy lighting and effects to a video. Instead, creativity is understanding the client, their story, and the competition and developing a video that will directly impact the business’ clients. In other words, a creative video is one that audiences can relate to and drives an emotional connection between the business and the audience. Yet, emotion doesn’t just have to be the driving force behind creativity, using humor also ensures an impact if it is done correctly. Again, when using humor, corporate video production companies must understand the clients business and their audience. Demographics tell a lot about an audience, and in order for a humorous video to not fall flat, the video must also be relatable. Whether using emotion or humor, video styles come in may different forms like:

Nonetheless, corporate video production companies must be creative when developing a video no matter what the style. By looking at the client’s business through the audience’s eyes there will be a greater emphasis on the videos elements.


Corporate Video Production CompaniesCreativity doesn’t happen overnight for most corporate video production companies. For some it comes with trial and error, others find it is a natural gift, and for rest it comes with experience.

At Skillman Video Group our CEO and Creative Director, Christina Skillman, has over 11 years of video production experience. This is not saying that all corporate video production companies need 11 plus years of experience but with experience comes knowledge, a better understanding of consumers, marketing, and creativity. Although there are plenty of video production companies that are great without having a tremendous amount of experience, building up a resume of clients and staying in business for more than 11 years stands out to potential clients. Though hiring a corporate video production company is not solely based around experience, being able to stay relevant and stay in business through the years says something about SVG. And for other video production companies continuously against competitors in their area experience may be the driving force behind a client’s decision. Unfortunately not all corporate video production companies can put 11 years of experience in their “about” page, staying relevant means evolving and learning from video shoots and changing what’s not working. Video production companies that are able to stay in business are the ones that don’t settle for average videos and use their background experiences to get better. However, the greatest key to constant growth and experience as a corporate video production company is organization.

Being creative and having experience can be the defining element for some clients when hiring a video production company, but in order to have a relationship with the client for future video production shoots it is extremely important to be organized. Leaving a lasting impression on the client is the main goal for corporate video production companies; that and delivering a video far beyond their expectations. Not generating consumers could be the main factor of a bad review. Gaining clients is based around prior clients experiences. If the video shoot was disorganized and there was rarely any communication between the client and producer it leads to unhappy customers followed by a below average video. From start to finish corporate video production companies need to be there for their clients throughout the process. Organizing a video production shoots comes in three basic steps:

  1. Pre-production-Planning
  2. Production-Filming
  3. Post-production– Editing

Pre-production is the planning stage for production and post-production. This is where communicating with the client must be done to ensure that by the time filming day arrives every minute and hour is outlined. Organizing everything from the video style, setting, interview questions to cast and crew makes for an easy going production day. By organizing the video production day Set Dressingthrough a time sheet or outline it comforts the client and allows the entire video production crew to stay on schedule. The last thing any client wants to run into is problems or surprises on filming day. Developing a storyboard and a call sheet shows the client that you are prepared and put less pressure on them. Having such outlines also gives visuals of the video shoot so changes can be made before production. Overall, organizing a video production schedule allows for everything to go according to plan, and if the video production crew is to come across any problems the prior preparation allows for an alternative route. In other words, organizing not only comes in the form of outlining the video production process from start to finish but also looks at problems that might arise during filming and provides alternative solutions.

Technical Skills

Corporate video production companies might have all the elements to be great, but they are nothing without their equipment and professional crew members. Everything from lighting, camera angles, audio, and the setting needs to be perfect in order for a video production shoot to be successful. The message and story may all be there but if it’s not visually effective then it will not captivate the audience. Having professional videographers and crew members as well as high tech equipment makes all the difference for the video production shoot and will lead to more shot options for post-production.


000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417