As Skillman Video Group enters the final stages of our website revamp, these good-to-know website tips are particularly relevant. We’re here to help you, so as we go forward we like to pass along our expertise. So, the question of the day, do You have a tightly woven website?
Have you ever wondered how search engines work? For starters, Google, Bing, Internet Explorer, Yahoo and all the other thousands of browsers send out spider robots, which is software that travels to your website to gather information and then return what was gathered to a central search engine which then analyzes the information received from your site.
These spider robots are looking for ‘food’ in the form of HTML text. These spider robots need to be able to locate food easily. If there are broken paths, (links), in their journey or if there is no food, (poor context), to be found . . . the spider robots leave that area of the web and move to another location on the web where they might find the food they seek. The site that proved to be an obstacle is forgotten. Nothing from that site is brought back to the spider’s home to be absorbed or processed.
So what sends the spider robots out looking for “food?” If a web surfer enters the words <affordable hair extensions> into a search engine, all of the sites that might be relevant for that combination of words are sought. The spiders crawl the millions of sites seeking those keywords. Sites containing those keywords are discovered by the spider robots and their information is brought back to a central search engine database. The database is sorted for variations of the term, <affordable homes>, <hair salon>, and <extension cords>. Search engines use a ranking algorithm to sort the results in a fraction of a second and will list relevant sites containing the exact phrase or combinations thereof.
Therefore, is you do not want your website to be “forgotten”, (1) make sure that search engine spider robots can access and read content on your site, and (2) design your website to feature keywords that your target audience is seeking.
To make your website accessible includes in-bound and out-bound links. No broken links. Spider pages are key, whereby a spider robot may land on your homepage but are hyperlinked to another page within your own site. Be sure your title pages contain custom titles and optimized page descriptions that accurately reflect the content within your pages so that the spider robots do not come seeking a particular word/phrase, only to discover that they do not exist on your pages. Should this occur, the spider robots will leave your site and those portions of your site may drop from search results.
Your web design is crucial in that it verbally and visually reflects content relevant to your products and services. The entire process of a web search is text based. Search engines place a high priority on how much text exists on any given site, how it is formatted, and what is the message being stated? Careful keyword selection is key for any SEO campaign. Be sure that your site is compelling, clear, focused and directed to your potential visitors. Be sure that it is formatted for spiders to read it, meaning use HTML text and not graphical text.
Apply these basic rules when creating your website and you are off to a well-constructed web that any spider would be proud to call home! For an example: Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-774-0410.