I am sure if you are a business owner or marketing manager you have heard of “Search Engine Optimization” (SEO), and are even working with it every day. Google, being the world’s largest search engine, is now looking at video more that ever. Google’s new algorithm “Hummingbird” is looking for high quality video content to present to its users. You are not going to gain the best benefit from your video if you do not have the right SEO backing up your video.
Did you know that great video content needs a great SEO strategy? Lately, we at Skillman Video Group have created a number of expertise videos that show why video is important to your business. Our first video we released was “Does video help with SEO?” When we began to do research on this topic we found surprising statistics about how 17% of people spend less than four seconds on a website, but they are willing to spend 2.7 minutes watching a video online. Knowing this, we have created suggestions that you, as a business owner or marketing manager, should take advantage of. First and foremost, we believe your company should have some type of video (another video on what types of videos may benefit your business is coming soon) out there on the Internet. In today’s age, people want to know the information as fast as possible, and what a better way to educate them than with short, concise yet powerful marketing, expertise, or client testimonial video? With video, you can reach different mediums, like social media for example, more effectively. In order to increase your rankings on Google, you are going to need to back up your videos wither optimized written content like blogs or landing pages. Take a look at the video above and see if it is something you can benefit from.