Where previous companies may have come into themselves in the 80’s, 90’s, or Aughts, new companies now need to adapt to the times they are born and wish to grow from.
In our day and age, Search Engine Optimization (SEO) is a great tool to get people on your site, but once they’re there how are you going to bridge an initial spark of interest to a legitimate understanding of the products, services, and quality you provide? Furthermore, how are you going to make them into real customers?
Video is the answer. The average Internet user watches an astounding 186 videos a month, (according to ComScore Inc.) This includes news and entertainment clips, personal videos, advertising videos gone viral – you name it.
Video engages people in a way that photos and text alone cannot. For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity. To top that, video in email is said to be able to boost conversion rates by as much as 50 percent (according to MarketingSherpa).
Video also increases SEO effectiveness via specific and well-focused keywords and tags. Increasing your SEO means increasing your online presence and relevance, and that translates to more people seeing your site and watching your videos, which of course improves your SEO. The word exponential comes to mind.
These benefits of video are useful to any business, big or small. However, for Entrepreneurs, this is revolutionary. Internet Video Marketing draws from a worldwide audience yet connects on an almost personal level. Use our modern times to your advantage and not your demise. A word to the wise, SVG is here. Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140.