Facebook and YouTube Video Marketing


This Competition Confuses Me

About one year ago, the early months of 2015, various video marketing bloggers contended with the Facebook Video’s inevitable popularity. Popularity partially being inevitable because unlike projects like Facebook Lite and Facebook Home, Facebook Video subtly slipped into the flow that users already performed on the site.

Need to upload a video? Just press the button that’s next to the one that you already use to upload photos. The concept, elegant in its’ simplicity,  removed the potential tedium of uploading videos to YouTube, then reposting to share with friends, family, and “happy birthday” acquaintances. In part, this streamlined distribution process has contributed to the inarguable success of the platform. Facebook Video doubled its daily viewership from 4 Billion in April 2015 to 8 Billion in November of that same year. Here’s a potentially disconcerting statistic for Google: YouTube also has 8 Billion daily views, but it’s taken the service an entire decade-long history to achieve that figure. Alarming at first glance? Maybe. But if you digging into those numbers reveals the fundamental differences between the platforms.

The platform’s structures contribute to this inequality of sheer viewership. Facebook videos autoplay on user’s feeds while YouTube initially requires deliberate, albeit often haphazard, selection. Since Facebook Video is embedded in a social network, there’s an incentive for social peacocking (a term coined by Flickr founder Caterina Fake used to describe when users post the most attractive moments of their lives).

Users very often consider YouTube a virtual, open library of video. Entrepeneur Gary Vaynerchuk thinks of YouTube as “The Granddaddy of Video.” There’s a simple concept that other bloggers, like Brad Jefferson of Animoto and VentureBeat, have already mentioned. Facebook Video and YouTube compete against one another, but their structural differences force video marketers to uniquely approach the platforms.

Rowing on Concrete

So what’s a Boston Video Marketing Company to do? How can we use the knowledge that different platforms are well different, to inform corporate video marketing and Boston video production? Also, which video hosting site should I use? Assuming the I in the previous sentence is a business, in which case please reveal the secrets of organizational sentience to me, then Skillman Video Group can recommend a few ways to think about these questions.

Say you’ve spent dozens of hours producing a video, and you say “Awesome! This is ready to share. Let me just blast it out to Facebook and YouTube.” We understand that your eager anticipation, but take a breath to consider that not every great video makes a great video marketing campaign.

Approaching a Facebook Video marketing campaign with the same strategy as a YouTube marketing campaign resembles rowing a boat on concrete. Eventually you’ll reach the end of the block, but you also looked foolish, spent an enormous amount of energy, and probably ruined a perfectly good boat. A boat that probably cost more than your next video marketing campaign.

Real World Differences for Digital People

Facebook has not released specific information relating to user’s behavior with Facebook Video. One helpful qualifier is that the company defines a view as when a user watches a video for more than three seconds. We also know that there is a correlation between the amount of time users spend on Facebook and the shortness of their attention spans. The implication here is not that Facebook causes short attention spans, because credible research has not yet been done for this claim. The implication here is that Facebook users tend to prefer short content.

Not only do Facebook users prefer shorter content, the longevity of video content on Facebook is shorter than on YouTube. Consistently certain brands have a longer shelf life on YouTube, which means that they stay relevant for weeks at a time. For example, ads for Dove and Volkswagen have acquired over 60 Million views since they were uploaded. These ads remain relevant in conversations about successful YouTube marketing campaigns even today, more than three years since their creators shared them with the world.

So, keep your Facebook Videos short! Videos that are succinct will do better on Facebook, and remember succinct in 2016 means a video that’s five to thirty seconds. That may seem inappropriately short, but trust us, branded content that exceeds thirty seconds will probably meld into the hundreds of ads that Facebook users see every day.

As for YouTube, keep it short. By YouTube short, we mean the 2015 definition of short, so thirty to sixty seconds. But, if you’ve got something beautiful and universal to share, like the previously mentioned Dove ad, then may ambition be your guide. Skillman Video Group will help if you want to create short or long form video content for your next video marketing campaign.

The Best Boston Video Professionals

As a Boston Video Company, we at SVG pride ourselves on creating branded video that genuinely connects with your business’s clientele and consumers. We always use the finest, most professional Boston Video Production Crew to help tailor our content for  your next YouTube and Facebook video marketing campaigns. Specializing in branded video of all kinds, but especially Boston branded video (branded video for professionals in Boston)

 Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417