From Concept to Content – The Development Phase

The second step in the process of creating high quality online content is the development phase. After having had that initial conversation with our clients, we move in to the workshop. The conceptual foundation formed by fleshing out exactly what our clients needs becomes immensely informative in this next period.

The middle phase is the most nebulous by it’s very nature. It’s all about tinkering – creating versions of copy, experimenting with the concepts, and carving out the seemingly good ideas from the ideas that work in practice. One of the most important aspects of development is making mistakes. This is the phase when making mistakes is not only acceptable, but neccesary. It’s through missteps that the best and most effective ways of relaying the message come into life.

Being afraid to experiment and push the bounds while work shopping material only leads to uninspired content. Instead of being stymied by restrictions, it’s best to create a huge range of possible options, and then narrow down until you find the best possible representation of the concept. The workshop phase relies on collaboration between those working on the project, so that ideas and edits can jump between the various parties involved. Finally, when the workshop period is over, and the content seems ready…do one last edit.

After that? It’s on to production.  Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140.