From Concept to Content – The First Step

The first step in creating high quality online content is to have a conversation. Sounds simple? Well, it’s a bit more complicated than it seems. You see, from the clients perspective, there is an entire universe of industry knowledge and jargon that can seem self evident. In having that initial conversation, it allows us to identify the key points of the concept. Furthermore, and just as importantly, it provides an interface for you, the professional in your field, to work with us, the experts in ours, to frame the concept for the right audience.

We’ve found that often times having a client explain what they do and how they do it can unveil a new way of telling the story and explaining the concept. It’s a simple trick, but an effective one – having to explain yourself can illuminate troublesome jargon or embolden certain aspects that make the company unique. What we specialize in is framing those initial conversations to be as specific and focused as possible. The more specific, the better the content.

The process can be a relatively slow one at first, particularly for a series of concept videos that deal with complicated aspects of the business, organization, or service. However, it is only after having the face to face time (even if only through Skype) that content can be developed. Think of it as an unfolding – a solid base that branches out into new territory. Stay tuned for the next post when I discuss the next step in the process – the ‘work shopping’ phase.

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