Getting the Shot Right, Lincoln RI

Skillman Video Group shot another interview for our Cambridge Sound Management project while in Lincoln, RI. This was another shoot at Amica offices, this time to talk to someone who was involved in the decision to deploy sound masking in their call centers. For us it was another day with the Canon C300, LED panels, and some really great shots.

Boston Video Producer talking with subject of testimonial video before cameras roll


The Golden Ratio

Video Producers shooting b-roll for testimonial web video

Every project has a ratio. An amateur project might have a 10 to 1 ratio. That’s ten minutes of raw footage for a minute of finished product. For a Hollywood film it might be 120 to 1. Because our productions are generally shot in a documentary style, our ratio can be hours to a single minute of finished product. Over the course of the next month or so the hours of footage we have will be trimmed down until we have maybe five minutes across the brand web video, testimonial video, and product video we’re producing.





Why so Much?

Product shot of the QtPro sound masking system

The basic answer is that the video producers here at Skillman Video Group are dedicated to making the best version of every project. For example, when we were shooting, we got what’s called an establishing shot. It’s a view of the front of the building our interview was in. Now, it’s certainly possible to just take a camera, point it at the building and hit record, but that would not have the same value as what our cinematographer did. He set up his camera on a tripod with a slider attached to it. The slider allows for the camera to move left to right about a foot either way. So the camera moves across the slider smoothly as he also pans the camera left to right to ensure he keeps the building framed properly. It requires an incredible amount of focus and dexterity to manage, and results in a much more interesting and engaging shot.


The Details Matter


The other element is in the frame.  Getting someone walking in or out of the building while our cinematographer does this particular move can look really good, but not if they go through the wrong door, so we keep trying until we get it right, the move, the door, the whole thing comes together to create an engaging shot of an otherwise plain-looking office building.


After three shoots days and some 20 hours of shooting, we’ve gotten what we need to create the videos that Cambridge Sound Management needs. It will still be some time before the video is finished, but we are excited to move into the next phase of the project.


Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417