Google AdWords and Marketing

About Google AdWords

AdWords is an advertisement system engineered by Google in order to market a business or a product through Google’s search results. The strategic placement of an ad is meant to draw more traffic to a site, implying that the ad is most effective when positioned on the first page of search results. Statistics show that 87% of Internet users do not click past the first page (Virtual Net Marketing). Business owners and advertisers pay or bid to have their ads placed on a page that is most relevant to their company. The key to an effective ad is its brevity and relevance to what a viewer is looking for.

Benefits of Google AdWords

The creation of AdWords has established a mutually beneficial relationship between Google and any company that pays to advertise. As sites are garnering more traffic, AdWords contributes to the majority of Google’s revenue. This is attributed to the pay-per-click (PPC) service that Google offers to advertisers, in which a company pays only if a viewer clicks on the ad.

Successful Marketing Campaign Strategies

boston marketing

For any business, marketing is essential. It caters directly to the audience and their needs. Ads, or AdWords, are a tactic which draw the eye of the viewer. They eliminate the necessity of an endless search through Google’s pages, they make the company more accessible and easy to find. However, the most important part of this process are the keywords designated by a company, for that company, that generates Google’s results. Once the keywords are customary, the company is responsible for producing relevant content that is shaped around the terms. This betters the chance of traffic being maneuvered towards the site.

The steps for a successful marketing campaign are as follows:

  1. Conduct a “situation analysis” – This documents the current state of the company, which presents the basis for possible improvement.
  2. Establish a target audience. For AdWords, this helps to better gauge which sites to pay for advertisement.
  3. Set goals that are realistic enough to be achieved. Determine a budget and stick to it. AdWords is a costlier alternative, but if planned correctly, the success amassed is worth the expensive. AdWords are an average of 6 cents per click, depending on the demand for the keyword and how much a company is willing to bid for it. This adds up after a certain amount of time.
  4. Develop strategies and tactics. This is where AdWords can actually be applied. The first step is placing them where they can be seen and clicked on, the second is monitoring if they are benefitting the company by accumulating traffic or not. If not, a different strategy might be needed.

Importance of Video Marketing

SEO and Google AdWords

Search Engine Optimization (SEO) is a more organic way to attract traffic to a website, powered by natural rankings and search engine algorithms. While AdWords are geared specifically towards Google, the keywords a business uses for SEO are able to appear on all search engines. AdWords are strategically placed, but both rely heavily on the use of keywords, as every business has their own respective terms or phrases. Keeping a realistic budget is important, especially for PPC and CPA mediums, as advertisement should only form a portion of the overall campaign. The choice to use either method is fully dependent on the nature of a marketing campaign. If a company wants a targeted audience, an immediate response, and the budget to continue a campaign, AdWords provides a form of marketing that generates results in an expedited fashion. The best thing a business can do is incorporate a mix of the two, which significantly widens the scope of their Internet presence. Normally, a company’s strategy is to use AdWords in order to establish themselves on the Internet, and then incorporate SEO by consistently optimizing content. This can be done through a well founded social media presence, as well as other search engines, such as YouTube. While both organic and paid search have their distinct benefits and drawbacks, the best approach is to use a mix of both. Organic results ensure the credibility and popularity of a business, and paid results yields immediate results and a higher amount of click rates.

YouTube AdWords Campaign

Due to the fact that SVG is a video production company, the use of AdWords is necessary for both video and content marketing. Google also offers AdWords for video, which lowers the rate of competition and the cost for certain keywords. Companies that know about this type of advertisement have a higher chance of increasing traffic on their own sites, as opposed to others that rely solely on a single form of marketing. With video, businesses are able to control who sees their content by determining a target audience based on certain characteristics (age, gender, interests). While this is more specific, it is an efficient way to reach the desired demographics. YouTube, the second largest search engine in the world, often has its content displayed on Google’s results, which asserts the importance of keywords even further. AdWords allows for the incorporation of ads before, during, and after a video, in which viewers are able to see exactly what a company wants them to see at a designated time and place.

Video Advertising Tips

The three most effective forms of video advertisement include:

  1. In Stream, when ads are played at the beginning, middle and/or end of a YouTube video. The channel that has allowed for ads to play during their videos are often partnered with the company. If the ad is longer than 30 seconds, or if a shorter one is allowed to run its full length without being skipped, the company is charged for the advertisement.
  2. In Search, when ads appear in YouTube’s search results, but do not play until clicked on. If they are, the company is charged for the advertisement.
  3. In Display, when ads are able to be seen next to a video that is already being played, but does not play unless clicked. If it is, the company is charged.

boston video company

Today, the Internet is bombarded with advertisement. The average viewer is constantly introduced to new content. This is why a company’s individuality, and a unique ad campaign, is so important. By establishing the most effective keywords, it is possible to exercise the most control over the results that Google generates.

 

 

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417