Video has become one of the most powerful tools to market your business. We are not the only ones who see this. Google’s new algorithm Hummingbird pulls more video in searches than ever before. They understand that their users are looking for quality content in a very short amount of time. To learn more about Google and video, be sure to read our blog about Does Google like Video. In our video, “How can video help my business?”, we talk about four important key points that explain why video is so important for businesses of all sizes to be producing their own video content.
Video has many benefits and here are what we believe are the most important. Video is great for marketing. You are able to tell your potential clients who you are and why you are passionate about what you do. It also builds the trust factor between you and your client. It allows them to see how it would be like working with you before they even meet with you in person. Video is also very important when it comes to your search engine optimization. Like we said before, Google likes videos. Google is designed to search for the best and most engaging content, and a video can be exactly that. In addition, video helps with social media. When you create a social media campaign, you are trying to get people to talk about your company or product. Since video is very sharable this could be the way to get people talking. Lastly, we believe that video is very important for your email marketing campaigns. When you are trying to reach new or existing clients through an email campaign, it can be very beneficial for you to have a video custom tailored for that specific target.
Take a look at our portfolio and see the different types of videos our professional videographers have created. It might give you an idea for your next video marketing campaign. Skillman Video Group LLC is a Boston video production company. Call us anytime at 800-784-0140!