When it comes to social marketing campaigns, being picky is important. More than important, in fact – it’s essential. With the start of a bold, new social marketing effort, the process of doing search engine optimization can be extremely beneficial in bringing attention to the content you are releasing. Beyond that, however, SEO is all about being very picky with the words and phrases you or your company choose to focus on. With a certain outlook, that sort of intense focus and specificity can be very illuminating in helping guide the course of a campaign.
As mentioned in previous posts, search engine optimization works most effectively when paired with a very specific viewpoint on the way your organization or company works. It’s all about the story – how your company perceives itself, and how it wants to be perceived by the markets you are targeting. When that analysis becomes more and more specific, so too do the key words and phrases that make up your SEO. An example: the key word ‘design style’ is a less informative and useful SEO term than ‘minimalist aesthetic’.
The next step then is to take that information – the specificity and self analysis – and reincorporate it into the content of the social marketing campaign as it moves forward. Using these words, phrases, and ideas in conjunction with online video content not only helps guide the sort of material you are putting out to the world, but it ties back to a larger effort to reach more people in a more effective manner. And at the end of the day – isn’t that what it’s all about? Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140.