How to Create Effective Video Ads

How To Create Effective Video Ads

Our Boston Video Production Company works to help create ads to help attract consumers for many different companies. When creating ad content for your company, you want to make sure whatever you are making will be powerful toward your audience. Video production services are an amazing way to get your story across to your viewers. Video ads take a lot of thought and precise action to develop exactly what you are imagining. There are many questions that get answered when going through the stages of creating an ad. Being more specific, we are looking into who, what, when, where, why, and how. Creating ads is how to continuously enhance Video Production set up microphoneyour video production marketing strategy.



The basic question which every company should already know the answer to is: who is your audience? This is a big question because knowing who you are targeting will allow you to make your video toward their liking. All of the best video marketing companies will tell you how important it is to know your audience, and what will lead them to be attracted to your ad. Make sure to do some market research if you are still unsure of your exact target market for your ad, we would love to work with you to discover your audience if you are still looking at the start of the video process.

What? And Why?

The first stage of the pre-production is knowing what you are creating an ad about. There will always be a reason for creating your ad, whether you want your audience to learn more about your company or if you want to inform them on different sales or changes. Every ad will have a specific goal. Discovering this goal early will make it easier to develop your ad. What and Why go hand-in-hand when it comes to video production B-roll in officecreating the story for your ad. Our production company has taken ideas and turned them into the perfect ad. Not only do you need to know what you want your audience to learn, but in order to create a captivating ad, you need to know why you want them to learn this information. Starting from your goal of what you want your audience to know and why, you will move into brainstorming your corporate video ideas to bring the story to life. 


Now is time to create your story. Using the who, what, and why, you can turn your story into part of your video production marketing strategy. Find the perfect way to tell your story, an interview style video, marketing video, music video, or any of your other corporate video concept. There are many ways to tell your story, so find a way to reach your audience in a way they will understand and be attracted to your video content. Another thing you want to consider when creating your ad is any restrictions you might have. Make sure to make a concept that you can follow through with. There are many part of video production services that some people aren’t capable of doing due to lack of knowledge or equipment. You don’t want to set your goal too high, that you can’t reach it. Even some of the best video marketing companies make a list of restrictions to make sure they set their ideas within the parameters of what they are capable of. 

Video Production Shoot

When? And Where? 

Shooting day can be very fun and help you fully see your corporate video ideas come to life. Deciding where and when to shoot your video will help set the tone. Our Boston Video Production Company has done many shoots in different locations and at different times during the day. From start to finish we will help create an ad for your company that will help build your customer presence. Your Boston Videographers and Producer will have many ideas about the vision coming to life. Allow your videographer Music video productionto take control in some aspects because they see the shot through the lens before anyone else. You want the video to match your video production marketing strategy. Work side by side with our Producer to watch you vision turn to life during your video shoot. Using input from you, our team will work hard to bring you exactly what you are looking for. When people see your video ad you want your audience to recognize your business, and we want to help you achieve that goal.

Post-Production Editing

Bringing it all together

The final stage of the video production services is editing your video to fully bring your ad to life. In this stage, you want to make sure you go back over all the questions you asked in the previous stages. When putting your video together in the end, you want to refer to your answers to who, what, when, where, why, how? You won’t use every shot that your Boston Videographer took, but make sure to sort through until you find the best shots that represent your company. Length is another reason you may end up cutting some of your shots. You don’t want to make too long of a video that your audience leaves halfway through. Think of what you want the audience to see first, and make sure your logo is somewhere throughout the video. Watch the video over a few times to make sure it is what you wanted and tells your story how you wanted it to be heard.

Effectiveness of a Creative Video Ad

Even when you are working with the best video marketing companies, it is important that you go through all the steps of making sure your video is effective. There is no point in creating your video if it does not reach your audience. Asking yourself the questions who, what, when, where, why, and how, can allow you to see all the part of your video and breakdown how you will reach your audience.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.