How-To Video Ideas

How To Video Tips

What is trending today on YouTube, may not be trending next year, next month, or tomorrow, which is why Skillman Video Group is here to help you keep up with the evolving marketing world. When it comes to YouTube video marketing, storytelling has always been important. With that said, why not tell a story with a how-to video?

How do you Make a Good Video?

How-to videos are trending on YouTube. In fact, many brands are taking advantage of this by showing off their product and how it works. Some brands are even making smart business decisions by combining with an influencer to show off their how-to videos. A great example of this can be seen with the 12 sponsored videos created by Chobani, and yes that is the yogurt company. What makes these how-to videos standout is Chobani’s combination of its yogurt with other food products. One of the how-to videos is how to make a banana berry smoothie with Chobani yogurt, while another is how to make overnight banana berry oatmeal with yogurt. The How-To videos by Chobani are easy to follow, and most importantly quick. Another important point is that Chobani isn’t forcing the product on you. Instead the company is showing its audience the different ways the yogurt can be combined with other products.

YouTube Influencer Marketing

However, you can’t talk about How-To videos without influencers. Another important strategy Chobani made was making the content sponsored. Chobani combined its campaign with 7 other partners, including USA Wrestling and Tasty. These partners posted the videos on their Facebook pages. Since Tasty’s already has a strong following of food lovers looking for simple hacks, Chobani is able to easily reach that audience with it’s how-to video. Knowing that Tasty’s offers simple food tips and tricks, Chobani tailored the video to that audience. As a business, it doesn’t hurt to work with other businesses with an audience you are looking to attract. For both Chobani and Tasty’s it is a win win, for Chobani gains the attention of food lovers while Tasty continues to increase views and its influence on the market.

How To Video Ideas

So, what can you takeaway from Chobani? Here are some tips to remember when creating your how-to video:

  1. Make the video simple and easy to follow.
  2. Keep the video under 1:30 min.
  3. If you product works with other products, show how they work together.
  4. Don’t throw the product in the audiences face. You want to show how the product works without being forceful and talking about how “great” it is. SHOW DON’T TELL!
  5. High quality is the best quality- meaning don’t skip out on good lighting, camera stability, and sound. A video that is shaky and dark won’t perform well.
  6. Work with influencers to reach a wider audience, especially the audience that will relate to the product or service.
  7. Adapt the how-to videos to the platform it will be performing on. A Facebook how-to video may not be as long as a YouTube how-to video.
  8. Understand your audience and create a video that will relate to them most.
  9. Look at the data, and understand the social platforms that best fit your marketing video.
  10. Talk to an expert. If you want your how-to video to succeed, don’t go it alone and bring in a professional video production company.

Remember, a how-to video isn’t just limited to marketing products. You may also find it beneficial for introducing your business’ services. To learn more about how-to videos, check out our Skillman Video Group portfolio: Skillman Video Group

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417