Last week we shot a series of marketing videos for Wolf Greenfield, a prestigious intellectual property law firm in Boston. Wolf Greenfield was one of our first law firm clients, and it was great to see everyone again.
We shot simple talking head recruiting pitches for the client’s website to attract scientists to a career in IP law. Associates, shareholders, and technical specialists at the firm prepared pitches that were so convincing that the SVG crew almost applied to law school. Luckily we think we will stay within the legal video marketing business so the court rooms and patent offices are safe for the time being.
What made the shoot so successful was that the client was very well prepared. Each interviewee prepared a short one-minute pitch which they practiced with their marketing team. Everyone knew his or her “lines” which meant that not only was the shoot fast and efficient, but it was fun even for the most screen-shy people. Preparation also allowed each participant’s personality to shine through because they didn’t stumble to find the words. A well-prepared client gets the best videos.
If you are nervous about appearing on screen or getting the best value for your video content investment, you can talk to SVG. We help prepare clients for their screen debut.