Planning a Corporate Video

A message is the most important element of a video. A video can have all the bells and whistles and a story, but if the audience is left wondering “what was the point” after the screen fades to black then you’ve failed as a video producer. Skillman Video Group is known as the premier Boston video production company, and as an intern I am in charge of blogging about our professional and effective approach to video production and video marketing. However, when I was put into the video producer seat I learned that writing is one thing but being a producer is completely different.

Message, message, message is what I thought about for weeks leading up to my video pitch for SVG. Part of being an intern for SVG means coming up with a video concept, filming, and editing the video to be displayed on the SVG YouTube Channel. Though I had some failed pitch ideas, once concept our CEO and Creative Director Christina Skillman had discussed with me made for the perfect video topic. “Planning a Corporate Video” became the topic for my video and would help potential SVG clients be better prepared for a video marketing meeting.

In order to provide comprehensive information about planning a corporate video, we decided that interviewing Christina would give our clients the best look into what their role is. There are times when a business doesn’t know anything about themselves meaning their message, story, and consumer base. This is a major key into developing a marketing video, for if the client doesn’t know what they want then it is hard for the video production company to reach a goal that isn’t apparent.

Knowing the message of the video, I then constructed interview questions for Christina. I made a long list of questions, but I found that when conducting the interview it was better to listen and ask questions based off of the topic she was discussing. Here is an example of the questions asked during the interview:

  1. What separates SVG from other video production companies in Boston?
  2. Why is SVG the right choice for businesses looking to create a marketing video?
  3. What can SVG offer regarding marketing and video production?
  4. What are your most frequently asked questions?
  5. What questions do you not expect to be answering?
  6. What should every business know before meeting with you?
  7. What things do you need to know about your clients business in order to create a successful video?
  8. What would you tell your client to have prepared before they meet with you?
  9. What does SVG offer that will bring a business to the next level?
  10. What steps do you take to create a unique video?

One of the ideas that best described the video’s message was Christina’s metaphor of trying to hit a moving target. If a business knows their message, story, and audience then it makes SVG’s job easier and allows us to be more creative in developing a story because we know the target we need to hit. However, if a business knows very little about themselves and the important components that make up the business then it’s more difficult for SVG and is more like trying to hit a moving target.

A suggestion Christina makes is doing some soul searching if a client isn’t sure about their business’s message, story, or audience. In order for SVG to better understand what marketing style video will provide the best results, the client must provide us with the right information. Christina also suggests brining in an outside marketing service that will help the business come up with a message, a mission statement, and approach. By doing so, we are better able to piece together a creative video that will attract the appropriate audience.

At SVG we know all the steps that need to be taken to create the right video for a client, and as Christina points out we can certainly help you effectively tell a story that is going to be compelling, but you need to be really clear on what it is that you want. The keyword here is effective. We take pride in our work and our business at SVG, which is no different than how our clients approach their business. Yet, the difference between an effective video and an ineffective video is knowing what you want, and having a story. Again, we can hit the target if you know who you are as a business.

To learn more about video marketing and the preparing for a video marketing meeting watch the “Planning a Corporate Video” on YouTube.


000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417