In the days of film — real celluloid with images stored as silver shadows — it was too expensive to print every take from the camera negative. When the director saw a take he liked he would shout “Print it!” and the script supervisor would circle the take in her notes. The printers would then only print the circled take saving huge money for the production.
Now that celluloid film is largely a thing of the past and video is so cheap, filmmakers can make economical use of nearly every take. Normally a whole take would be rejected if just one thing goes wrong, but now filmmakers keep shots if only one thing goes right.
In these days it’s not about what you “print,” but how you “print it.” Do you host it locally or on you tube (or vimeo)? Can viewers comment and share? Do you distribute DVD’s to your clients? Does it need to be High Def? If so, which file format? Do you need a teaser? Do you want to build a website around your video?
This is where a company like Skillman Video can really help you. We can build your website, kickstart your social media campaign, and use SEO to boost your video’s exposure. We integrate video, social media, web design, and SEO to gain our clients the highest return possible on their investment.