Professional Video Production Roles
Teamwork is one of the most important components of a video production crew. In order to achieve a productive environment on set, and in order to lessen the possibility of a stressful day of shooting, it is important for every member of the production crew to know, understand, and execute their respective role to the best of their abilities. This is especially important when working with a deadline, or for a client who is expecting their brand to be portrayed in a professional light. Regardless of the scale of the production, there are a few key members that are part of every video crew. They include:
What do the Production Team do?
The Producer is the primary authority on set, in that they make the choices that lead to an efficient and realistic day of filming. The producer coordinates every aspect of the video’s pre-production, production, and post-production. By managing the clients and hiring the crew, creating a budget and a schedule, and by trying to meet the client’s expectations. The producer has the most contact with the client, and hires the crew that is necessary for the video’s production.
The Director is in charge of the video’s creative aspects, and has input on its plot, tone, and the actors’ performances. The director also has a say in the video’s lighting, camera composition, and possible soundtrack, as well as location and maintaining an organized set environment. The director has a direct relationship with the producer, and oftentimes the responsibilities of each overlap, which is why open communication is so important.
The Director of Photography manages the camera crew, lighting equipment, and grips. The director relies heavily on the DP in order to execute the perfect shot, especially because the DP controls and chooses the camera, lenses, filters, shot composition, and light design. All this is done in order to ensure the director’s vision is carried out, and to produce a successful depiction of the client’s brand.
The Gaffer controls the lighting. It is important for a corporate video crew to have an AC in order to ensure a clear image and a visually successful video. The room’s qualities must be taken into account in order to film in the correct setting, and the aperture, white balance, and level of exposure must also be modified according to the set’s appearance. The gaffer is also in charge of diffusion, which can be done in several ways. In addition to the reflective and reversible device that is available on most sets, gels or cloths can be placed in front of the light, or on any surface where the lighting is too strong. Everyday objects can also be used, such as a piece of paper, or even a piece of white cardboard can reflect light onto the talent.
The Sound Engineer records sound on set and mixes the audio footage accordingly in post production. They are responsible for developing a clear, audible video that allows viewers to hear every word. Sound is one of the most important features of a video, as an audience must be able to hear what is taking place in order to understand the overall message. The sound engineer is also responsible for recording the room tone, which is used as the primary audio track in the editing process.
The Hair and Makeup Team is responsible for making the video’s subject look appropriate and professional, which establishes a visually businesslike appearance. In order for a video to resonate with an audience, the talent must look put together in order to advertise a serious brand maintained by professional people.
The Teleprompter stands by the camera, with a visual display of the talent’s script, in order to make sure that they say the words in a natural yet practiced way. While finding a teleprompter on set is rare, for large scale interviews, they are incredibly necessary in order to promote a professional company. The dialogue must be natural, which a teleprompter works to achieve.
The Production Assistant assists other crew members on set with any additional duties. Usually, they are there to learn about the dynamic of a set and crew relations, and are responsible for making the shoot run smoothly by accommodating any requests that any other crew member might have.
Production Team Roles and Responsibilities
Every video shoot is different, and depending on its scale, several members may be assigned the same role. A professional crew can be as little as 1 or 2 members, or as big as more than 10. Nevertheless, it is important for every person to know what their job entails in order to produce an outstanding video. While no two sets are the same, each one is a strictly scheduled, high paced environment that requires the attentiveness and professionalism of its crew members. When hiring a professional video crew, it is important to keep in mind their attention to the pre production process as well, and how timely they are when it comes to maintaining a schedule.