Sales Video

Sales videos come in all kinds of forms and can be shown in many different ways. Whether it is for trade shows, promotional events, product announcements, presentations, or just for a companies staff, sales videos provides endless opportunity for any company. Yet some may ask “Why video, isn’t a simple ad easier.” The answer is no. People want to be able to relate to a company or a product, and video provides a visual to the consumer.

Sales videos can be used for internal or external purposes, meaning for either the companies staff or to generate clients. Sales video options include:

  • Branded video – Describing and showing the brand (product or company)
  • Conceptual video – A companies ideas or concepts
  • Testimonials – Expression of appreciation or experience with the company
  • Videomercials – A scripted or unscripted video showing off a company or product
  • How-to videos – How the product works
  • Training videos -Providing information about how a company, product, or specific position works/functions

Professional Actors

Professional Actors A particular sales video depends on the business itself. Take for instance PerkinElmer, the company wanted to create a video to announce a new product to their staff that could later be shown to their customers. Though the company could have gone the traditional route of a product announcement talking about the product benefits, they chose to create a scripted sales video that would provide information about the new product while also adding humor. Creating a sales video such as this one can be used for both internal and external purposes, whether it be for presentations or a trade show. However, for any sales video that is scripted, professional actors should be hired. Some businesses may prefer to have their own staff act out the scenes for the video for it saves money, but not having professional actors takes away from the video. Actors understand how to play off of one another, how to face the camera and lighting, and how to bring a script to life. Though having employees act may save money, a genuine story (or real life story) is not being told and it may be hard for the employees to connect to the script or bring emotion to the story that isn’t theirs. Actors have that ability to bring humor and emotion out of a script. Yet, actors should only be brought in for scripted scenes and not for testimonial or conceptual videos where the employees and client experiences are the heart of the video.

Video Testimonial

When it comes to sales videos, a business must decide what their goal is and what is their message. For a company wanting to create trustworthy relationships with their customers a testimonial video would be the best route for a sales video. A testimonial video can include staffers experience working at a company, or clients of the company and how their experience has been, or both. The goal of a testimonial is to create a trustworthy relationship with the customer so they feel as if they know the company and would be comfortable working with them. Jensen-Group is a prime example of a company looking to show off their family-owned business through the use of a video testimonial. By doing interviews with the staff it showed off their personality while also showing the pride they take in their work.


StorytellingWhether it is a testimonial or videomercial, sales videos have one goal and that is to tell a story. Creating lasting impact on the client is the purpose of any type of sales video and to do so it must be done in a way that is creative and separates itself from competitors.

In today’s fast paced environment we are constantly trying to stay on trend to get consumers attention. Video provides the greatest benefits for a marketing campaign,but a sales video is nothing without a storyline. Whether it is a testimonial, launching a product, or a scripted video, the story must always be unique in a way that will separate itself from the competitors. Some may wonder why telling a story is so important when shooting a sales video for lets say, candles; well the answer is simple: According to cognitive neuroscientist Michael Gazzaniga, “Stories are cognitive tools we store away for future references.” In other words, we remember stories, and we don’t always remember facts. Stories have a long lasting effect on our brains, and we become emotionally attached. When it comes to facts our brain begins to reason, question and rationalize the benefits and disadvantages of the product or company. Storytelling isn’t just telling, it is about being creative and grabbing that audiences attention, just like any book or movie.

In order to ensure originality and creativity sales videos should be approached using:

One thing to keep in mind is a testimonial might generate more emotion than a videomercial, but a branded video might create more of an emotional impact than a testimonial. Displaying emotion, experience, and trustworthiness in a sales video all depends on the business and their message.

Tracking Sales Videos

Creating a unique story is just part of developing a sales video. Where the video is shown and how it is received amongst the consumers is an important detail to track. Sites such as YouTube, Google, and Vimeo allow a company to be able to track a videos success by showing the company:

Having such data allows the company to see what parts of the sales video had the biggest impact on the customers, as well as what is working and what isn’t.

Email is also another important video tracking device that allows the company to send the sales video to its customers or prospected clients. Similar to YoutTube, Google, and Vimeo, email provides the company with the ability to see who watched the video, for how long, and who continued to proceed onto the companies website. Email also offers the study of what causes more sharing and traffic outside the initial email.

Though there are a lot of different parts to a sales video, the benefits of having one are endless. Having such a video can be used at promotional events, trade shows, during presentations, etc. Providing a visual aid to customers is crucial in a world where everything must be heard, said, and done quickly. Videos provide reassurance to clients; it shows a company is trustworthy and relatable. Nonetheless a sales video is nothing without its elements, this meaning emotion, experience, sharing, and creativity. For any company looking to show its capabilities and separate itself from its competitors, sales videos are the way to go.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417