Social Video @Kickstarter

Kickstarter-1Ever wonder how to build a company around an invention without fabulously wealthy Venture Capitalist friends?  Kickstarter leverages the power of web 2.0, social-media, and video to crowd source startup capital. Artists, designers, entrepreneurs, activists, and storytellers appeal to the world-wide-web for funding and launch their ideas from the collective small donations of many. In the past few years I’ve been watching Kickstarter quickly become the place for DIY creative startups. They host every kind of project including technology, theater, food, comic books, and so on. Non-profit and for-profit are both welcome. It’s a bold, new model for business and art.

Kickstarter is also an unlikely host to a wide variety of marketing video examples. Each and every Kickstarter project must have a video pitch. They place videos above all other content. Kickstarter recognizes that video is essential to marketing your ideas. According to Kickstarter (and SVG), everything can be marketed with video even electronic prototype kits and mead and whatever your company offers. Designers and entrepreneurss profiled in a New York Times article talk about how important videos are for getting funding because the Kickstarter crowd is tech-saavy netizens. Anyone who finds you on the web expects video, and if you don’t have it you are behind the curve.

The site hosts every genre from documentary style to movie trailers to humble webcam-style. Some just use flashy imagery. Most are very simple. The trick is to match up the style and content with the brand and message and connect with your audience– things SVG is really good at. We’ve made videos in nearly every one of these styles for a wide variety of clients and worked in fundraising videos.

Marketing videos may be the most important  part of Kickstarter’s success and that of their users. It follows that it will be essential to your company or organization as well — not just for making an appeal to customers and clients, but also for SEO and brand. We’ve talked about this many, many times on our blog. If you don’t have video, you might be dismissed or ignored.

If you don’t know where to start with marketing your company, follow Kickstarter’s lead, check out a few examples there, and call Skillman Video Group.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417