SVG Shoots Two Marketing Videos for Arch Painting

This week, Skillman Video Group shot two online promotional videos for for Arch Painting, a Boston area company providing quality painting and wallcovering throughout New England. Wednesday’s shoot showcased Arch Painting’s superior craftsmanship in residential home painting, and on Thursday the shoot was based around the company’s quality work for commercial clients. Skillman Video used a combination of client testimonials, footage of the professional painting crew in action, and a voiceover outlining Arch Painting’s capacities as a company.

Making two videos was essential to the success of Arch Painting’s marketing campaign. Commercial and residential clients are looking for very different capabilities from a painting company. A residential home may be concerned about the painters’ cleanliness and friendly attitude, where a business may need the painting to be done quickly and for the paint crew to work seamlessly within the space while business continues as usual. Combining these specific needs into one video would force the company to leave out important information that could, in turn, lead to missing out on important clients.

If your company’s client base is broad, sometimes one video for your website or social media pages isn’t enough. If you try to reach every group of customers in one clip, trying to include all the necessary information will lead to the video being too long. Online customers are not the most patient people, and probably won’t wait through a 15-minute video to learn what they need to know about your company. On the other hand, if you cut out too much information to shorten the video, you risk viewers not learning enough about how wonderful your company is. By breaking the information down into several shorter videos aimed at specific clients, the information they need is presented in a simplified way, making it more likely they will learn about all the advantages of your business.

If your business has a broad client base, talk to Skillman Video Group, and we’ll work to find the best way for you to reach each and every one of them.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417