One of the most common and successful styles of video marketing is the interview style video. This is when the subject of the video is given an opportunity to share their story and speak directly to the camera. A good professional video production company knows how to share their message through storytelling, and is able to do so through an interview style video. These videos may seem simple, but Skillman Video Group knows that there are a lot of important things to consider when producing this type of video content.
Setting the Scene
The first things that must be taken into consideration when filming an interview style video is the set up. Where is the video going to be shot? Are you filming in a studio or on location? A studio set gives the producers more control over the composure of the shots, they can manipulate the background, lighting and general surroundings of the interview scene. Most television talk show interviews are shot in a studio because it gives the video a very professional, “Hollywood” feel. Shooting the interview on location can sometimes be the better choice when filming marketing videos because the interviewees might feel more comfortable in a familiar setting. This is useful if the subjects are nervous about being on film or uncomfortable speaking on camera. Another possible benefit of on location video shoots is that the audience is able to see the subject in their natural habitat. They get a genuine feel for who this person is and because they see their real life surroundings, and their story seems more authentic.
To Script or Not To Script?
One of the biggest decisions a Boston videographer has to make when creating an interview style video is if the interviewees should be given a script. Depending on the outline of the video, location of the shoot and personal preference of the clients it can either be beneficial or harmful to use a script. A script should be prepared long before the video shoot date and it should be in collaboration with the subject and client. The purpose of an interview is the tell the subject’s story, so they must be involved with the writing of the script to capture their voice. It is necessary for video producers to weigh the pros and cons of using a script before filming any types of video, here is a list of the pros and cons to using a script for Interview style videos.
Using a Script
- Less editing work after the shoot because all of the dialogue was pre-planned, they are speaking off of a script
- Going into the shoot the producers know that they will get the quotes and information that they need, they are just putting a face to it
- The subject might be nervous and will feel more comfortable speaking off of a script
- The videographer can plan each shot according to what is being said, this means a shorter shoot time and it is a more efficient use of time with the subject
- If the subject is new to being on video, reading from a script might make their delivery seem forced or uncomfortable
- Viewers can tell if a subject on video is speaking from a script, and if a subject sticks too closely to the script their story will seem artificial or cold
- If the script is visible off set for the subject to follow, their focus might stay on the script and they will not seem present or engaged with the audience
- No room for creativity or improvisation, some of the best stories arrive candidly from the heart, and if a subject is speaking from a rigid script, they will not have a chance to tell their story their way
If a Boston professional video production company like SVG can’t decide whether to use a script or not, they can just use a variety of hybrid options. The Boston video production team can write a list of questions for the interviewee that will produce the responses that they need for the video, this way the subject is speaking freely while still addressing the important points. Another option is for the production team to create a series of prompts and a loose, bulleted list of conversation topics and key points to have on display for the subject to use as guidance. If the subject doesn’t want to use a script but also isn’t comfortable speaking freely on camera, the video production crew could use their control over the environment to calm the subject. If they are filming on location in a setting that is familiar to the subject, they can foster a more comfortable and less threatening space for conversation, and their story will flow out and produce a successful unscripted, interview style video!
Choosing Your Cameras
Just how many cameras do Boston video producers need when filming an interview? Technically speaking, only one camera is required for filming any video, but additional cameras can provide different angles, interesting B-roll and possibly could capture moments that only one camera would have missed. Incorporating more cameras into a shoot does create more work for the Boston video production team. Additional videographers will be needed to operate the cameras and more cameras means more footage. The editing process will be extended because of the increased amount of footage. This will be worthwhile in the end though because the final cut of the video will be more engaging due to the alternative perspectives and creative cutaways.
The main goal of every marketing video is to tell a story. Boston videographers are storytellers, and the interview style video is the more direct and simple way to tell the story. This is because the subject of the story is able to speak for themselves (with or without a script) and tell their story to the audience. Like most successful video production companies, Skillman Video Group understand the hard work and planning that goes into making an interview style video.
Skillman Video Group, LLC specializes in Boston video production. Please call 1-800-784-0140 to learn more.