Skillman Video Group is a Boston based video production company that produces professional videos in Boston. As a Boston professional video production company, we know how to produce professional videos for other companies. In Boston, there is only one choice for professional video production: Skillman Video Group, a professional video production company in Boston.
The paragraph above is an example of Black Hat SEO (Search Engine Optimization), commonly defined as the method of using unethical and downright annoying practices to rank higher on an online search results page. Black Hat SEO uses the over-saturation of commonly searched keywords such as “Boston professional video production company”. The more keywords that appear on the page, the higher the page will rank in the search results. However, pages that use Black Hat SEO offer little to no content for the consumer. As a consequence, Google and other search engines will likely remove the page and the parent website as punishment.
Don’t let your website fall prey to the allure of Black Hat SEO or you might send your consumers permanently searching somewhere else.