The Next Big Mobile App?

The applications on our smartphones reflect our lifestyle. They tell a story about who we are, what we do and what we are interested in. Today, social media apps are by far the most popular and most commonly downloaded mobile apps. This includes Facebook, Twitter and Instagram. What makes these apps standout is their marketing potential. Social media marketing is one of the fastest growing and most profitable methods of digital marketing and what makes this unique is that social media is constantly evolving. Social media is always changing and adapting to new technology and trends, so our team at Skillman Video Group can’t help but wonder what is the next big mobile app and how will it affect the Boston video marketing industry?

Add me on Snapchat

Boston Video MarketingSnapchat: This mobile app is used for instant image messaging popular among millennials and younger users. Snapchat has recently changed it’s official name to “Snap,” a move to create a more youthful and cutting edge brand. Features of the application include custom geofilters, “My Story,” facial filters and most recently a page of professionally curated stories that act as subtle advertisements for various businesses and organizations. This connectivity between user and business will definitely be explored within the next year within the professional video marketing realm. Studies have shown that the most effective way to market to millennials is to use the same platforms that they use to communicate with friends. Businesses marketing to millennials can use snapchat to reach these younger viewers and connect with them through “Stories” that promote the company brand. If your business is B2B or markets to an older, more mature audience, Snap will not reach your audience because most adults don’t use the app. 

Pokémon Go!

This mobile gaming application exploded this summer, with over fifteen million downloads within the first few months of the app’s release Pokémon Go proved to be a tremendous success. The key component of this mobile app is that it provides an immersive augmented reality experience. Users are able to create and character and by physically walking in real life. They are able to travel through the world of the game and encounter wild Pokémon and battle trainers. The success of this applications suggests that users are craving a more integrated and interactive experience. They want to feel engaged with their mobile apps rather than just scrolling through. Through a professional video production lens, this means that businesses will be looking to create more immersive video content that could be used to create an augmented reality feel which will be very lucrative for Boston Videographers.

2017 is approaching us and our Boston video production team can already tell that it will be a Professional Video Marketing year filled with many new and innovating mobile apps and technologies. We predict that social media will foster more connections between businesses and users. According to recent studies, more time is spent on social media than any other form of media including television or desktop computers. Social media is only going to continue to grow which means that more elite businesses will be integrating their marketing strategies into various social media platforms. If you want to stay relevant you must always be looking out for the next big app.

Skillman Video Group, LLC specializes in Boston video production. Please call 1-800-784-0140 to learn more.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417