There are many misconceptions when it comes to video production. Due to this, lots of companies shy away from using video production companies, like Skillman Video Group, to help create quality video content for your company’s websites. As seen in the top five myths of video production below, Boston video production can only increase your online and company-wide exposure, and help you to gain more customers.
Myth #1: Videos are only for YouTube.
This is false. Videos can be posted on many different types of social media sites, including but not limited to: FaceBook, Instagram, Twitter, and even Vimeo. YouTube is the largest video website in the world, but it isn’t the only one that people use. If you only ever upload your content to YouTube, you are missing out on about 60% of the video market, according to sheffieldav.com. Videos are also very important in the social media universe. Most sites are video-friendly nowadays, and generally more popular amongst Internet users. It will also bring more traffic to your site, as good videos tend to do.
Myth #2: Video Production is not Necessary
The Internet these days is continuously growing, and because of that it may be harder to get traffic to your company’s website. One way to gain attention and get web users to your site is to use videos. According to Unruly, branded video sharing is over fifty times higher than it was in 2006. And it’s still growing. Think about a popular music video that was released recently. Have you seen it? Have your friends seen it? Probably. Your friends are the ones who most likely showed it to you in the first place. Videos are constantly being shared. And it isn’t likely to stop any time soon.
Myth #3: Creating Quality Videos is Easy!
Although there are many things at your disposal that make creating a video easy, such as iPhones, editing apps, and websites, this is simply not the case. It takes years of practice to become comfortable with the complicated editing software used to create most advertisements, and even longer to become certified to use the expensive cameras needed for a high quality shot. Also, having someone who isn’t as close to the company as you are could be helpful: they can make the tough decisions about your project that you would simply not be able to see. If you need a Boston video production video made for your company, it would be best to hire a professional. In fact, check out Skillman Video Group for high quality videos.
Myth #4: All you Have to do is Upload your Video to YouTube…The Rest is Magic
Although YouTube is a great platform to use when trying to reach a larger audience on the Internet, there is a lot more that goes into it than simply uploading your video. You need to make sure you use the correct marketing tools, otherwise your video will get lost in the fray. Luckily, YouTube offers tagging, titles and descriptions, as well as other tools than can help you reach out to your desired audience. This is called “optimizing your video”. It is important because it helps Internet users find your videos. Without optimizing your material, it will get lost. Nobody will watch it, because nobody will be able to find it.
Myth #5: Video Production is too Expensive
Contrary to popular belief, video production equipment is actually becoming a lot cheaper and more accessible. In the past, video production cost more, but recent developments in technology have changed that for the better. Of course, more complex projects will cost more due to the amount of crew members you might need, etc., but the benefits always outweigh the cost in the Boston video production industry.