One of the biggest ways companies are marketing to their audience is through marketing videos. Today every company is working on an idea to life in the form of a video to attract their audience. One thing everyone knows about marketing is that you have to be where your audience is looking. If your audience is looking through social media and the internet for you, video marketing is how you can reach them. Reaching them is not the only thing you want to focus on. If you are going to reach your audience, you want to have something that will pull them in. Check out these tips on how to create your Video Marketing Strategy to reel in all your current and potential customers.
Everyone it today’s marketing world is using video production services. It is the most effective way to reach your audience through social media and the internet. With everyone using the same tactic to reach their market, you want to make sure you stand out from your competition. Get creative with your corporate video ideas, and make something that is different. Coming up with creative content will give your company and advantage against the competition. You can grab your audience by being original and having new content.
There is a lot of prep work that goes into a video shoot and many steps to the pre-production phase. One important thing is to be fully prepared and planned out for the video shoot. This means have your scenes thought up before hand. The worst thing you could do is get to the shoot and spend half your time trying to think of ideas for scenes. The scenes don’t have to be fully scripted, but have a good base as to what is going to happen in each room or scene of your video. Each member of our crew is sent a call sheet before the shoot happens. It helps us use our time wisely, and get the work done on time.
Create Quality Audio and Lighting
When shooting your video you want to make sure that you have properly set up lights to show off your subjects and focus points of the video. Using three-point lighting to enhance your scene will make the video more pleasing to the audience. Having harsh light in a shoot can be very distracting and can lead to the video not getting as many views. Same goes for the audio. If you do not have clear audio throughout your whole video, the audience can get uninterested or confused. If you are adding sound in post make sure it lines up with the scene and makes sense. A soft constant background song is a good way to help drown out any extra ambient noise and silence throughout your video.
Stay True to your Brand
Video Marketing Storytelling is a great way to reach your audience. Giving them the information they need in a fun and entertaining helps them stay intrigued. There are many different ideas that you can develop
into a script or scene for your video. One thing that is very important is staying true to your brand. The audience that you are targeting will either know your brand well or are just being introduced to you, and this is your chance to really sell your brand. If you don’t stay true to your companies values it can cause your audience to lose interest.
Optimize your Video
Post-production is a big part of getting your video to the audience. Once you have created your video you want to make sure it is ready to be shared with the world. As you share you video you want to make sure that it is going to reach everyone that is looking for it. Keywords and tagging are a big part of Youtube Marketing. Optimizing your video will allow more people to find it in different searches. You also want to make sure that it is in the correct format and optimized based on the platform you are using. For example, 85% of video views on Facebook are without sound, so you want to make sure that it has captions or volume is not required. You always have to appeal to the audience and make their watching experience easier and entertaining.
These tips can help you throughout the whole production process. There is a lot that goes into each video shoot, so make sure to stay on track and focus on the details. Every company has the ability to create great video marketing content, as long as they put in the work needed. Our Boston Video Production Company works hard to help companies create their Marketing Strategies and create videos out of their ideas.
Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.