Updates to Google Search Algorithms

Google’s Search Algorithms

What are search algorithms exactly?  Well there’s certainly more to them than this, but Google refers to them as computer programs that look for clues to give you back exactly what you want.”  The idea is to get at the heart of what you’re searching for, rather than just offering up tons and tons of random webpages.

Google has been updating their search algorithms over the past few months, from updates to “Penguin” to an update to their local algorithm, “Pigeon.”  These updates are all in the service of creating an all-around better search experience for users.  Ahead, we dive into the details of these updates and how you can maintain a visible and relevant online presence.

 

What’s Changing & What to Be Wary Of

While professional opinion is divided, the focus on keywords-based SEO appears to be shifting.  It used to be that Google collected information about a site based on the keywords merely present on its pages, links, etc.  Because of the updates to Google’s search algorithms, all of that is changing.

Many search marketers continue to hold keywords in high regard, and that is totally valid.  It’s not that keywords have become less important, but the way we use them is changing.  It’s no longer about the frequency of keywords, but the placement of them and the overall context because these search algorithms are evolving.  They now hone in on meaning and not just specific words.  This means that black hat SEO practices are dying off quickly (great news), but it also means that you must be a reliable source of information that people can trust and feel satisfied with.  If not, Google will most likely end up punishing you for it.

Here are some tips:

  • Don’t turn a blind eye to updates.  It will lead to a significant drop in rankings for search results pages.
  • Your content should be written with a purpose, with context and the audience in mind.
  • Fill your site with a variety of content, from videos to blog posts and so on.
  • Demonstrate your knowledge, and do what you do best.
  • If you link out to other sites for visibility, don’t link out to random ones of low quality just for some quick hits.

 

Long-Lasting Success on Google

Google is becoming more and more user-focused, quick to penalize sites that take away from their search experience.  If your site is free of black hat practices (from keyword baiting to link baiting and so on), then Google will be more than happy to take users to your site.  But avoiding no-nos is half the battle.  You want long-lasting, fruitful success on Google?  Then look to your content.  Content is king.  Make sure that you’re producing smart, engaging, easily digestible, and professional content with an audience in mind.  If you can do that, you are on a path to success.

 

Talking Points from the Video, ‘Updates to Google Search Algorithms’

  • Recent updates to the Google search algorithm have changed how to best rate your potential customers.  Here are some tips that might help you stay relevant and visible online.

  • First of all, linking has become increasingly more important, while keywords have been returning diminished results.  Because of this, you should consider keeping a blog, staying active on social media.  Those links will end up serving you very well.

  • Location-specific search has also become significantly more important.  You should take the time to figure out exactly where Google thinks you are, how far your service area really extends, and then update your website to ensure that you and Google are in agreement in where you do business.

  • Directory sites have also been getting increased traffic with recent Google updates.  So, take the time to find what directories are attracting the traffic you want, and then make sure you’re listed there.

  • The best strategy for long-lasting success on Google is to make sure that you’re producing the content that your users want to see.  Google will do everything they can to make sure that their customers are seeing what they want to see.

  • So, by continuing to produce professional and engaging content that users are going to want to interact with, you’ll make sure that Google continues to do what they can to send users your way.