Using Video in a Kickstarter Campaign

kickstarter video

Transforming a small idea into a big reality is no easy task, especially when you need to convince others to support that idea financially. Kickstarter campaigns have become wildly popular in recent years because they allow anyone with a vision to reach an audience and receive the funding they need. This is the case with one of our clients who is using our video production services to create an effective and inspiring campaign for her juicing company.

file0002032879564

A successful video will express her goals, tell her story, and build her credibility as a business owner worth investing in. Doing all of this in two minutes involves creative storytelling that motivates and inspires the viewer to act. This campaign, in particular, utilizes the entrepreneur’s background to highlight the how and why of her business model. Growing up in Haiti, she was exposed to many exotic fruits that most Americans are unfamiliar with. Expanding beyond this, she traveled the world in search of uncommon, healthy, and, of course, tasty fruits to incorporate into her juices, not only giving her an edge on the market, but also asserting her as an expert in the field. Furthermore, her products also feature various health benefits like organic and natural remedies for acne.

A video ad campaign will of course need startup money. A video that assures the audience that this is a project worth putting money towards requires a professional presentation. Working on a limited budget is not impossible, however. For this campaign, we used a green screen to avoid the need for numerous locations, which would have required several sound and lighting set-ups, equipment, etc. Green screen videos must be interesting, simple, and to the point. Our producers were very amenable to this and helped the client develop her story and identify a production method.file000686428817

Supplementing the web video also involved offering certain rewards for investors such as unlimited juice and t-shirts. The timing of the video, believe it or not, also plays a key role. Launching a campaign during Christmas season, for example, would have been a disadvantage because people are less likely to fund projects during months of high consumer activity. Transition seasons such as fall and spring are ideal because crowds are more open to putting their money towards new and exciting ventures.

Another tactic to increase awareness of a Kickstarter campaign is to give money to friends and family for them to contribute. By already having some funding viewable on the site, incoming audiences will see that this is a project others believe in and reduces the perceived risk of supporting it.

Above all, though, seeing the face of the client, hearing her speak, and getting to know her story will, ultimately, be the most important factor. The personalization offered by a video is second only to actually shaking her hand, making the audience feel like this is someone they know, trust, and wish to help.

 

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417