Utilizing Video & Social Media in a Political Campaign

It’s clear that here, at Skillman Video Group, we believe using video is the most effective way to market your company online.  We also believe that online video is a necessary component to an effective political campaign. Video provides a platform that is both personal and visually stimulating. Online video allows you to present yourself to your constituency in a way that is far more personal than signs and posters and allows you to become more than merely a name or political party. With an effective online video, voters hear you, see you, and get to know you in real time and in living color. You are provided a forum to speak to your base directly and communicate in a way with which the written word cannot contend. Online video also provides an affordable alternative to television advertising as video on the web  allows you to deliver your message to a wide audience without paying for airtime. Think of the possibilities!  The Internet is also a much more flexible media outlet than television and allows for many different styles of video. One could post videos of campaign speeches, interviews or fund raising events. All of these videos have a much lower production costs than a television ad, yet, still provide effective marketing.

Online video is much more dynamic than other forms of campaigning. You can host your video on your website to provide interesting content. However, you can also use a variety of video and social media websites to spread your message even further. By posting your videos on sites like YouTube, Facebook, Myspace, Twitter, and Flickr, you are able to spread your content to multiple forums and help your social media profiles become more attractive.  The above video was produced for the Brad Williams for State Senate Campaign and was a simple single camera set up with wireless microphone.  The video was later edited and compressed for the web and was used both on their web site as well as in their social media campaigns.  Productions such as this are very cost effective, but still give campaigns higher visibility to potential voters and give candidates a platform to discuss and debate  the issues.  By using additional services such as  key words and Search engine optimization techniques Skillman Video Group can help make sure that these videos can be found on YouTube and other social media sites. Online video is the optimal way to have you message heard and seen while political campaigning.  Call today to set up a free consultation!

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