It’s 2015, and at Skillman Video Group LLC, we think that everybody should be using video, no matter what the business, brand, or company. Just think of how many videos people are watching daily… To give you a greater idea, over four billion videos are viewed every single day on YouTube. That’s a lot, right? Video is a great way to: connect with an audience; build trust, professionalism, and authority; create an interesting and approachable online presence; and on and on and on. Above all else, though, video is simply a great way to engage with others, whether that may be a potential client or a potential business partner. What makes video such a powerful medium and marketing tool is its combination of various different elements, from music and language to motion graphics and, most importantly, visuals. As a fairly basic example, do you think someone rather read instructions or watch a how-to video? I think they’ll stick with the video.
Here are just a few statistics to highlight the importance of video in marketing today:
- According to Brain Shark, 74% of all internet traffic in 2017 will be video. They also say that 52% of marketing professionals worldwide name video as the type of content with the best return on investment.
- According to Digital Sherpa, videos increase people’s understanding of your product or service by 74%.
- According to Video Brewery, on average, 100 million users watch online video each day, many of whom are looking for advice on how to do something, to buy a product or service, etc.
- According to Digiday, online video users are expected to double to 1.5 billion in 2016. They also say that 76% of marketers plan to add video to their sites, making it a higher priority than social media.
As evidenced, the benefits of video content are undeniable. It’s important that you don’t allow your business to get left behind, and yes, that includes law firms and all legal professionals.
It’s true that traditional recruiting methods are being overtaken by the high-tech communication that today’s law students use all day, every day in their studies and also in their private lives. It’s safe to say that even law students are on social media and watch online videos. Our professional Boston legal videographers have the abilities to create high quality videos that can help you connect with potential lawyers no matter the time of day. What’s a better way to gain the trust of your potential lawyers and partners than a video that demonstrates the professionalism and drive that your law firm has? In the video above, our client hired us to create a law firm recruitment video for their summer associate program. We interviewed a past associate who was able to talk about her experience and how it has helped boost her career. It’s always good to talk to a person who has gone through the process your current potential lawyers are currently going through, and it’s even better to put that on video for others to see.
There are many advantages of law firms using video, even for more than just recruiting. Online video has shown to have many advantages over other media, such as Facebook, Twitter, etc. It highlights the attorney and provides an opportunity to demonstrate his or her persuasive powers. Video delivers ideas and positions with more authority and emotional impact. Your video will attract law students to your firm, and give them an idea of how they will best fit in your law firm. We have created a number of recruiting videos for law firms that wish to have a better way to reach law students for their programs.
As evidenced in the above video, we also work with law firms on the marketing side of things. Many businesses are unsure of how to market themselves or tell their story, and if you fall under that category, it’s okay. We’re here to help. We can help take you from concept to content, working with you side-by-side along the way. Who are you trying to reach? Who’s your current audience? What makes your law firm different from the rest? With immense experience in helping others achieve their marketing goals, we can take you from the idea stage to putting your faces and stories front-and-center to connect with and build your client base.
Our Boston legal videographers strive to create high quality video content so that your law firm is represented with excellence. Take a look at our SVG portfolio, and you will see other videos we have created for our law firm clients. You might even get an idea for your next video. If you are seeking more information, feel free to browse our website and contact us.