Training videos serve one main purpose: to train specific people to do something a certain way. For example, a company wants all employees to fold the clothes the exact same way and put them in specific areas of the store. By using a video to explain to these employees how to do so, everyone is on the same page and guaranteed to be taught the exact same way on protocol. The great thing about video is the ability to show and not just tell the employees this information.
Medical Training Videos serve that exact purpose. The only difference is making sure all the technical terms are used appropriately and accurately, while still allowing for people without extensive medical training to understand the video.
WHY GO VIDEO?
Using videos to train your employees has many benefits. Here are just a few:
- You can trust that everyone is trained the exact same way
- It saves time and money by being able to show this video rather than hire people to train the viewers
- A great way to train a lot of people fast
- The viewers can learn at their own pace and can always have the video to go back to if they have any questions on how to do something
- People can learn and retain more through the visual aid
Visuals are just one of the most powerful tools in getting your training across to viewers. One online article from Billion Dollar Graphics points out: “The ability of visual stimuli to communicate and influence is undeniable and inescapable. Through evolution, human beings are compelled to view and disseminate visuals. Recognizing the importance of visual communication is key to your success.” That success can be found when using training videos.
As Open Sesame points out: “If a picture is worth a thousand words, imagine how much you can communicate through video!”
CREATING THE ENVIRONMENT
Since these training videos are not just text on a screen and a voice over explaining things, there will be a few things for the production that need to be kept in mind. Real footage will be shot for the video(s). That means choosing whether to have a set or shoot at a certain location. The benefit of a set is being able to tailor it directly to your needs. A set is really the best option when creating these types of videos. It will allow you to create an environment; you are given the ability to choose all the colors, light it in the most appeasing way, and bring in any props deemed relevant.
Another matter to decide is whether you want to use paid actors or non-actors. There are pros and cons to each. With actors, they can get through a lot more material quickly and are already comfortable in front of the camera. However, this can cause you to lose some of the authenticity feeling you might be going for. With non-actors, they can provide that authenticity but can also be slow or uncomfortable in front of the camera. The speed in which you want to get through all the material really matters on if you have the budget for more shooting days. The sense of someone being uncomfortable, however, shines right through a camera and cannot be fixed in post or with money. It is an important, but tricky, decision to make.
POSSIBLE VIDEO FEATURES
Using a video for your training means not having to be cut and dry about the process. As Core Media Design says, “Video training allows for bespoke videos to be custom made to suit your requirements.” They can be as creative as you would like. It is all about crafting engaging content that will appeal to your viewers.
There are various features you can have added to any of the videos to give them a boost. You can have custom graphics catered towards your video(s). Motion custom graphics can be even better since they help to add a fresh look and feel to the project. Animation of any kind can also be great visual aids to the viewers to explain certain topics that are hard to capture regularly. Voiceovers can also help with the overall feel of the project. A person with a certain voice will assist in engaging the audience and lead to higher attention rates. Music can have a similar effect because it will bring out a certain response in the viewer as they watch throughout the course of the video. Relevant B-roll is always more visually interesting and will give viewers something new to look at during the the video that can help them connect what they are being taught to the real world situations they will soon find themselves in. Annotations, where viewers can click on links right in the video, can help connect the audience to outside relevant links that you may need them to have access to while watching the rest of the video.
The possibilities are endless. Really, if you really want something in the video to help keep it engaging while still being informative, just ask. There is really no limit in what can be done with a training video.
SHOOTING WITH 4K
The resolution of your project is becoming increasingly important nowadays. Standard Definition no longer cuts it. While HD is better, 4K resolution is currently on the rise. If you actually want to use 4k, it is important to know that from the beginning of the project. That way, certain cameras can be adjusted for it, professionals with experience working in 4K can be hired, and the editors can know the expectations of the final export. If you choose to go with 4k, you are improving the color precision, increasing the sharpness, and the ability to shoot in lighter or darker areas without affecting the image quality nearly as much.
As RedShark points out, “Actual distribution of 4K pictures is currently in its infancy. However, since 4K cameras produce especially nice HD results when downscaled, it’s perhaps worth discussing some of the benefits of shooting 4K for an HD finish.” That is why knowing how and where you want to distribute your final product is very important. Can those places even handle 4k? As mentioned, though, using the 4k to leave you with a higher quality image (and video) is always a possibility that can help take your video(s) a step above the rest.