Questions about Professional VideographyChoosing a video producer who understands your vision for the video is key to the ultimate success of a video marketing project!
It’s important to remember that behind every successful corporate marketing video, there is a good partnership and relationship between the producer and client. Synergy between the producer, client, crew, talent and post-production staff is essential for a positive outcome. From day one, it is essential the client articulates their goal and vision for the video. During the pre-production phase of the project, the Producers at Skillman Video Group will meet with the clients to discuss, dissect and perfect this vision and apply it to the visual medium. Some questions our Producers may ask during the discovery process are: What is the ultimate message of the video? What are we trying to sell, educate or inform people about? What does your company, organization, or law firm etc do (either service or product wise) that your competitors do not? What is the ultimate goal of the video – is it to motivate people to take action immediately or to educate them about a cause or event?
Once the general content and direction of the video has been worked out, we next should discuss the overall style and presentation of the video. Knowing who your target audience is, is key to a successful corporate video marketing project. Are they business owners or lawyers? Are they mothers of small children or families looking to renovate a home? Taking the time to understand what your audience will appreciate ensures a successful marketing video. Extensive thought and a custom strategy to engage your audience should go into each and every step of producing it. Whether you are going for the “flip cam self-produced” look or “super slick and polished” (or anywhere in between) it is important to have a well planned and thought out strategy behind it. The video Producers at Skillman Video Group will work with you to create a video that will best work for you, AND your audience. Our understanding of the role web video plays within a larger marketing strategy ensures the highest return on investment possible and the best results for our clients.
Selecting a Video Producer with Fresh Ideas & who can complete the video project on time and on budget!
After the guidelines for the video project have been finalized, the video producer will walk the client through the entire production process so they will know what to expect, when. Making a professional video production is not as easy as it looks, and to do it well takes a great deal of time, skill and experience. It is also important that realistic expectations be set for all parties involved, depending on the time or budgetary restraints of the project. Having a clear understanding of a client’s expectations before the contract is signed, allow both parties to plan and budget accordingly. Having a detailed production timeline….and keeping to it….is also essential to the ultimate success of a video project. Working out the details of a video project before the crews arrive to start shooting is essential to getting a project done on time and on budget! The video producer and client should discuss how to prepare for the shoot (what needs to be done etc) and who will take part and what is required from both parties to complete the project. It’s important at this point for the video producer to discuss any potential problems (or to play “devil’s advocate”) with the project so all solution and possible obstacles can be overcome (as much as possible) before production starts. Your video project is a collaborative effort and succeeds when both sets of ideas (from both the Producer and the client) are working together. Let’s get to work!!!!