Product Videos

When considering Social Video Marketing, a good option for your business could be a product video. This type of video marketing highlights the design, capabilities, and advantages of your product and is a great way to engage prospective customers in your merchandise. Skillman Video Group has experience creating Product Videos for our clients, and works to promote your product in the best and most effective way.

Product videos can promote business and customer interest across a range of marketing platforms. Added to a social media site like Facebook or Twitter, it can offer a different outlet for your customers to understand what you are selling. For those customers that find your business through search engines like Google, having a product video on the homepage of your website is an open and easy way for the customer to become familiar with what your company specializes in and can peak interest to explore your site further. Product videos can also be utilized outside of internet marketing; mailed DVD copies of your video to potential clients is another great option your business can take advantage of to reach your customers more directly.

Making the most of your product video can be difficult, so here are some tips from us at the Skillman Video Group to make the most of your video.

1. Script it out: While speaking off the cuff can be a great technique for client testimonials or other forms of Social Video Marketing, it is very important that a Product video is scripted. You need to deliver a lot of information about your product in a short time, and even if you’re an expert on what you’re selling, getting in front of the camera can make you draw a blank. You want your prospective customers to learn everything they need to about your product, and make the most of their time watching your video. A simple script will make you sound more eloquent, knowledgeable, and can make all the difference in a product video.

2. Selling your product: Figure out the best way to showcase your product. Is it a software? You might want to consider using screenshots or stills so the client can see the layout of the software on a computer. Is it a tangible item you can hold or place on a table? Make sure you have a working version on the day of the shoot, one that’s clean and new so the customer gets a good idea of what it looks like and how it works.

3. Marketing to the Customer: Remember to highlight the best qualities of your product. Why is your customer going to buy what you’re selling? How is it going to make their lives easier? Sometimes, if you’ve worked extensively on a product you can focus on what you have done to bring it to fruition and lose sight of how beneficial it will be to other people. Be sure to make the customer’s needs are the priority in the product video.

The prospect of making a product video can seem overwhelming, but by following these simple rules and using the services provided by the Skillman Video Group, it can greatly increase a potential customer’s understanding and interest in your product.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417