Thought Leadership Video Production Shoot

Video Production Services

Carlisle & Company taught our Skillman Video Group team all about the automotive industry and the effects technology advances has on the industry. Carlisle & Co. is a consulting firm for after sales in the automotive industry. They work to provide strategic guidance and tactical solutions for many of the biggest car manufacturers in the world. Carlisle has yet to implement much of any marketing over the years, it never seemed necessary until now. We were very happy when they reached out to us for their video shoot. Video marketing will help you get the best bang for your buck, especially for consulting firms. Carlisle came to us due to our previous work with consulting firms, and our presence in the thought leadership space. Before the shoot date we like to have a discovery meeting. This is a big thing that helps Skillman Video Group stand out from the other Boston Video Production Companies. These meetings allow us to talk to everyone that is going to be in the video, and make sure they will be prepared by the shoot date. We like for the clients to be prepared but not too prepared, so it is important everyone is on the same page with the Video Production strategy.

Video production prep for interview

Corporate Video Production Services

When we first arrived, we unpacked all our equipment into the office they had designated for shooting. We wanted to get the most out of the one room because we had five different interviews to shoot in the office. Once we were in the office and unpacked our Boston Videographer, Jake, and Production Assistant, Kristen, worked to get everything assembled and positioned correctly. We used the three-point lighting for each shoot, because it is the best for interviews. We had three lights, the microphone and broomstick, plus the camera and tripod.

Marketing Video Production Services

Best video production services

The interviews went very smooth. With each change of interviewee, we made sure to change the background so that it would all be different in the Video. Another thing we made sure of when positioning the interviewee was that the interviewer was on a different side each time. Just like the background, we did not want the interviewees to be all looking the same way in each shot. Our first thought leadership interview was discussing online sales. Christina, who did all of the interviews, asked about the threats that might come to OEMs and Tier 1 Supplier with the rise of Amazon in the industry for service and parts. Our second interviewee was speaking about the advancements of 3D printing and how it can be used in the manufacturing of car parts. Our third interviewee, focused on the topic of Mobility and autonomous vehicles becoming more prevalent in the world today. Our fourth and fifth interviewees were asked questions that would be designated for the brand video. In total we would make four videos out of the video production B-roll in officeinterviews that we took. There will be three thought leadership videos and a brand video. Each interview had great content, and each interviewee spoke clearly and confidently.

Boston Video Production Services

After we had completed the interviews, and before completely disassembling all of our equipment, we started preparing for B-roll shots. Jake, our Boston Videographer, switched to his steady camera to help get the best angle for the different shots. The steady cam really makes a difference for moving shots. The B-roll shots were of typical office activities. We shot a meeting in the conference room, people working on computers, discussing paperwork and graphs, walking through the hallway, the office sign, and a friendly game of ping pong.

We learned a lot about the automotive industry as well as Carlisle & Company during our shoot. We got plenty of great content for the production of their thought leadership videos. The final videos will make good thought leadership marketing.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417