The single most important strategy in content marketing today is video. No matter what you’re selling, and no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose out. The platforms of distribution for video content online have been drastically shifting over the last couple years. For example more people are now watching videos daily on Facebook than on YouTube. Snapchat’s daily views are now in the billions. Video on Twitter has taken listening and one on one branding to a new level. Boston video production company, Skillman Video Group has been implementing such video marketing throughout the many social platforms known. Because each social network has a unique audience, social videos need to be optimized for different platforms. A video that works on Facebook may need an edit before it can work on Instagram. You might have to take an entirely different approach to a video on Snaphat or Twitter. If it’s prerecorded, social videos need to be shareable. You’re not just optimizing for the channel, but for share-ability as well. Different things make content shareable, from the emotions it induces to the traditional story structures it uses. Live social videos need to be about authenticity and real-time engagement. They should feel like a conversation between you and the viewer. When it comes to being successful with such practices, strategies are key factors. SVG is here to provide successful strategies to use when uploading your video marketing content to video platforms.
First, lets start with YouTube, which is a library of video content. The types of videos you make should be specific to your company. You may want to create PR videos, corporate training videos, how to videos, brand videos, marketing videos, client testimonials, corporate culture, and thought leadership videos. SVG can help you choose the best video content style for you. If there’s someone who’s comfortable on camera as your spokesperson, that’s great, since video is the best way to build a relationship with your audience. If there’s no one to participate on camera, just use audio and graphics. Then, before uploading make sure to input metadata correctly as that will impact who finds your video content. In terms of YouTube, the metadata makes up the title, descriptions and tags of your video production. If your video is the type of content your audience wants to see, then these optimizations will help further a video’s reach. Title your video correctly by writing a concise and descriptive title using key phrases that people would search to find your video. Videos should have a lengthy description of what the video’s content is all about. Adding about 10 tags per video is an ideal way to make use of keywords relevant to your video but that couldn’t naturally fit in your title or description. Finally, but not least, engage your community on YouTube. Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. Engagement is a critical part of earned media that allows business brands to engage back, which is a critical method for driving views and action.
Video on Facebook is good as everything; smart, shareable, and personal. If you’re creating video content for YouTube, and not putting those videos onto Facebook as well, your brand or business is losing distribution and relevancy. Don’t just post the YouTube link upload the actual video content. Of course, always optimize for video views. That way you will get maximum reach. Be sure to test all the creative elements of your ads, including different video variations and text overlays. When videos are uploaded directly to Facebook, they can autoplay in news feeds. Linked videos, such as from YouTube, don’t autoplay. Edit longer video content down to give the short version out on Facebook. The average time a marketing video should be is about 2 minutes. Also, you may give it a boost by making it a Facebook video ad. If your video is inspiring, funny or informative you’ll probably get some organic sharing anyway, but paying to make it a sponsored post can make it go that much further. You also get the benefit of Facebook’s particular targeting capabilities that could open your page up to a new group of fans.
Video on Twitter truly is social. The best way to use Twitter video is by connecting and engaging, rather than just pushing. The real way to win with Twitter video is through engagement. All you have to do is get in there and engage. Reply to a tweet using the camera option, select video, and start talking. It takes about nine to twelve seconds to make a video and reply. By creating such videos it’s more personal and visual. Not to mention, we are living in a world where the visual is often regarded as a better engagement than written. But using written content and visuals together in video marketing is incredibly important when it comes to SEO.
Snapchat are for real quick videos. Snapchat gets your undivided attention because, in order to view a video, you have to have your finger on the screen. It’s also one of the only platforms in which you can draw creative on top of the video. Most importantly, videos have a maximum life of twenty four hours, or less if the users chooses to make it so. It has a feature that allows users to receive content provided by media companies. Teens and young adults are using Snapchat all day and night. It’s one of their main forms of communication. A business looking to reach younger audiences, showing behind the scenes look, or to get a real one-on-one engagement, Snapchat is the platform to use. It’s easy to do these things on Snapchat and it doesn’t have to be planned or polished in advance.
On the other hand, the main idea behind Instagram is sharing videos and images to build your own credibility on the platform. You can ask other brands to give you a shout out and to get reviews. Also, ask your fans to create testimonial videos because it means a lot to any new follower. Here at SVG we create testimonial videos for business too! The key tool is hashtags, and successful video production companies use them, and do so effectively. Keep your hashtags focused. Use hashtags selectively. Cluttering up your post with a dozen tags suggests a lack of direction. Edit your tags down to the most relevant keywords. Having a great video and using your video efficiently can be a real challenge in increasing your conversions and sign ups. It is essential to post three to four times a day as this doubles your visibility and credibility.
Video is king right now; it’s still evolving and changing rapidly. It’s the #1 way to capture the attention of the audience you’re going after for your small business, brand, or company. All these platforms use video differently and they all have their own social context that needs to be respected and taken into consideration. The pathway to take may not be clear but our Boston video production company, Skillman Video Group LLC, can assist you! Call us anytime at 800-784-0140. Here we take the time, put in the work, and produce the videos that will move your business in the right direction with testimonial, training, interview style videos or any new creative way to reach out to audience.