What is a “Social Video”

Social VideoWhat’s a “social video?” Marketers believe that social video is just a video that is shared on Facebook, Twitter or YouTube. Which isn’t wrong, but the most important factor is normally forgotten and that is the “social” part. In a video marketing strategy, social videos should be highly considered.

Businesses should start to think about social videos for a number of reasons. The Goal of Social Media Videos is to provide your viewers with interesting video content that grabs their attention and keeps them coming back for more.  These videos should engage your viewers, and create conversations that your business can benefit from. The great thing about social media is that you can create conversation about anything posted. The easiest way to create conversation with your viewers is by questioning them. If you have a series of videos, you should ask your viewers which videos they like the most. Or if you only have one video, ask them what they want to see next and make it happen. People love it when they are heard. Once viewers see you are engaging and listening to them, they are more likely to share your videos and increase your word of mouth marketing. ReelSEO has 8 tips for creating a successful social video campaign. Their first tip is one of the most important. You can have a great social video, but don’t forget that social media stays current. The more you publish videos, the more viewers will stay interested in your company.

Social video should be seen as a separate type of video marketing. Before you begin to create a social video, you should create goals that involve engaging viewers and increasing completion rates. At Skillman Video Group, our professional producers can help you at creating great video content that can be used for your social media campaign. Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140