Why video editing is important

There are many factors that go in to creating the perfect marketing video. Having an intelligent script, skillful camera and audio work, and seasoned producing and directing are crucial aspects to making a marketing video successful.  But perhaps the most important piece, the place where all of this comes together to form a coherent story is during the editing process.  In the last post, the technical aspects of editing were analyzed including the software.  The other side to editing also needs attention, the side that should be considered an art form. When combining the technical knowledge and skill with creativity and craftsmanship, the choices editors make can affect the overall tone of the piece and what emotions they want to evoke, create rhythm and timing, and transform the raw material into a cohesive final product.

For Skillman Video Group, editing is where the footage we shoot is molded into a story.  It is important to realize what you are trying to convey with your video and after revisiting the initial script, editing lets you trim the information into a concise and clear message.  Working with many different types of clients with varying needs, our videos are tailor made to fit the style and intentions of those that use our services. SVG strives to create unique and exciting videos that will entice customers to believe in your company.

If your company is looking to produce a marketing video or you have footage that needs to be edited, give Skillman Video Group a call.