How can a testimonial video help you?

As we stated in earlier posts testimonial videos are a great way to market your products,  services or live event to potential customers.  Video is simple, powerful tool to build trust and rapport with viewers before they pick up the phone to call!  What a better way to communicate how good you are then  to have your audience see AND hear why you are so good from your previous (happy) clients.

Networked Events recently used Skillman Video Group to produce a series of testimonial videos for their web page and e-mail marketing campaign.  The videos were both posted to their web site as well as incorporated in their monthly e-newsletters.  The participants were all asked the same three questions and there answers were later edited and compressed for the web.  Simple “talking head” or interview style videos are extremely cost effective yet powerful in their delivery.  Here is an example of a testimonial video we produced for Networked Events in November 2009.  It was shot at the Liberty Hotel (in Alibi) in downtown Boston.

A simple “hot shoe” light was mounted to the top of the camera (similar to what you might see used by a news crew) and attached to a battery pack  to help boost the image .  “Hot shoe” lights are are fantastic for live events because they are extremely portable and don’t need to be attached to a electrical outlet (which frees the camera person to roam around if needed).  Incorporating light is very important in professional video production because it allows the camera to record a high quality image….even in dark settings (such as a restaurant or bar).  Another important component to professional video production (of all kinds) is the audio.  What good is a testimonial video if the audio is muffled, garbled or too low to be useful?  By attaching a professional wireless microphone to the speaker, we were able to record high quality audio despite the fact that we were in a crowded, noisy room.

Utilizing such professional production equipment is what allows Skillman Video Group to produce high quality videos regardless of the environment we find ourselves in while shooting.  As we have stated many times it is very important to look and sound your best in any marketing endeavor your pursue and customer testimonials are no exception.  Contact us today to see how we can produce professional testimonial videos for your web site

Sales Force Automation & Video – A Force that Makes a Difference

by Neil Saviano, President of CRM International

CRM / sales force automation software works with companies to help them build their existing business with current customers as well as maximizing new customer development.  Lately video has entered the sales arena as a powerful tool for reaching new and existing clients. Video brings your business or service to life and is an important tool in your marketing and sales arsenal.  The addition of video to technology-driven process actually becomes a part of strategic tactics companies must implement in order to stand out over their competitors.  We chose to partner with Skillman Video Group because we saw similarities in our approach to helping clients grow their business. Our solution integrates CRM with web and e-mail marketing.  We saw Skillman’s application of video to web and e-mail marketing and immediately recognized the potential synergy with our CRM and sales force automation solution.  A powerful example is using our CRM software to e-mail video files produced by Skillman Video Group within an automated sales and marketing process.  This is exciting for us as we introduce our clients to a new tactic within their marketing mix.

All told, staying in touch with customers and prospects is more vital than ever as most markets have escalating competition from areas not seen in past marketing eras.  This is combined with an environment where many products and services are reduced to a commodity and finding a way to make  a difference in the market place is paramount to success.  Learn more about process-driven CRM from our solutions partner, CRM Boston.  www.crmboston.com

Using Video for Legal Marketing with Law Firms

Skillman Video Group has had the privilege of working with businesses and organizations of all shapes, sizes and industries. As we start editing the footage from our shoot last week with the Boston personal injury law firm  Parker | Scheer LLP, I thought I’d take a few minutes to talk about how law firms can use on-line video for legal marketing and to promote their expertise and grow their client base.

1. What is different about your Law Firm that you would want potential clients or the general public to know about? How do you provide better service to your clients from your competitors? Video is a simple yet powerful tool to communicate what you do, how you do it, and why businesses and/or consumers should come to you first. Let people see your passion and commitment to getting results first hand!

2. What is your expertise or practice area? Video is a great way for potential clients to see and hear what it is that you do and why YOU are the most qualified to help them with their legal needs.  If a picture is worth a 1,000 words, how much MORE is a moving/talking picture worth?  Don’t just rely on stale words on a page to communicate your qualifications!  The power of the visual medium to entertain, educate and persuade your viewers is unmeasurable.  When done properly, video can help you build trust and rapport with prospective clients – before they even pick up the phone!

3.  Who are your clients?  What are the unique challenges or obstacles they face on a daily basis?  Understanding what will resonate with your viewers will help us craft on on-line marketing strategy that will get you the legal marketing results you desire.  Working collaboratively we will create a video that is clear, concise, professional and one that will grab viewers and turn them into clients!

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