Video Press Release on Social Video Marketing

Recently Skillman Video Group developed an exciting new service, Social Video Marketing, which SVG applied to their own website with much success. Skillman Video Group released a case study explaining and analyzing Social Video Marketing. This case study is available on SVG’s website by clicking HERE!

To properly announce their innovative service, Skillman Video Group produced a video press release showcasing SVM. This video press release is in itself social video marketing. A video press release is searchable through SEO and can be used on social media or business websites. Most importantly, it transforms a basic press release into exciting content that engages the viewer. A video press release takes full advantage of the power of media.

Skillman Video Group’s own video press release is currently also viewable on SVG’s homepage, YouTube channel and Facebook page For more information about SVM, please view the video press release, read the case study or contact Skillman Video group.

Demonstration Videos for ProWindows

Skillman Video Group completed two days of filming for ProWindows, a window and door replacement (as well as home renovation) company located in Waltham, Massachusetts, on Thursday and Friday July 8-9. Skillman Video Group has previously worked with ProWindows; SVG began filming a series of instructional videos on window maintenance and an online marketing video last week.

The goal of this shoot was to create demonstration videos to market ProWindows’ unique installation process to potential customers.  The majority of footage shot consisted of two window installations: one outside (for newer homes) and one outside (older homes). In addition, Skillman Video Group also filmed some additional b-roll to be used in a marketing video which recently has gone into post-production (editing).

Skillman Video Group and ProWindows will be working together again in the near future to complete more instructional videos. Like with all our videos, Skillman Video Group carefully planned and prepared for the day so as to make filming as smooth as possible. Scripts and shot lists were provided and as the camera rolled the talent was directed and coached. If you are interested in discovering the many way video can be used to market or sell your product or service, contact Skillman Video Group today.

Marketing and How To Videos for ProWindows

This week Skillman Video Group begin filming a series of videos for ProWindows, a replacement window and door company located in Waltham, Massachusetts. The first video Skillman Video Group filmed was an Internet marketing video featuring the owner of ProWindows.

Next, Skillman Video Group recorded three instructional videos. These videos focus on care and maintenance of ProWindow’s products and will be placed on their website for customers. In addition, ProWindows will also use their instructional videos on social media websites such as YouTube. Shortly, SVG will work again with ProWindows to film more instructional videos.

Skillman Video Group worked with the client to script every video prior to filming. SVG used high-end video technology and extensive lighting to produce an extremely sharp image. All filming was done at ProWindows’ Waltham location. If you are interested in having Skillman Video Group produce a video for your company, contact us today.

The Uses of Live Event Videography

At Skillman Video Group, live event videography has advanced to a whole new level. We have professionally filmed a number of events for a wide range of clients, from Boston University School of Law to Springboard Enterprises. These various institutions and companies have used our live event videography services for a bevy of reasons, some of which may aid you when considering why live event video could benefit your company.

In the past, Boston University School of Law has hired Skillman Video Group to film a lecture series. The video was posted on their website. The school desired such a video so that those who were unable to attend could later view the lecture or for those who wished to re-visit a one-time event.

Springboard Enterprises used Skillman Video Group videography for similar reasons. Earlier this month the organization hosted a dinner and a discussion panel the following day. At the dinner, Besty Myers, former COO of President Obama’s 2008 Presidential Campaign, and others spoke. The discussion panel brought together members of the organization as they talked about their past, present and future. Not all invited guests could attend; a live event video ensured that all members could remain involved and be kept up to date. Furthermore, Springboard wished to capture these events partially for marketing purposes. In the future, the organization can use these videos to market events or the organization itself.

Later this week, Skillman Video Group will once again be working with the Yamaha School of Boston to produce a video of their year-end concert. In the past, this live event video has been edited by Skillman Video Group then used by Yamaha to market the school, in addition to being distributed to parents.

Live event videography helps serve many needs. Whether you wish to use an event for marketing, flaunt a prominent speaker, keep employees and members informed or more, live event videography can be the right business decision for your company or organization. Contact Skillman Video Group for more information.

Online Marketing Videos

At Skillman Video Group we believe, when used correctly, online marketing videos are of the most successful and cost effective way to market your company on-line. We will soon be releasing a case study on our new service, Social Video Marketing. Social Video Marketing combines the use of high quality video marketing with Internet marketing technology to convert web visitors into new leads.  As we have mentioned before, Internet Marketing works in two ways.  1) getting people to first come to your site through SEO and social media and then 2) once on your site, the content must be engaging enough to compel the casual visitors into a valuable lead.  This is what we call at Skillman Video Group the “video conversion point” .  Combining the power of the video medium with the power of the Internet gets our clients the best return on investment possible!   We focus not just on producing the highest quality video, but also  on the importance of routing as many viewers as possible to that video thereby expanding your presence in the marketplace. By using the right keywords and tags, we make sure your videos can be found on the web. Also, by incorporating a  blog posts and web announcements on your site, you can keep your content fresh and Google relevant.

We started implementing these techniques ourselves in October 2009. Google ranks website traffic and searches on a scale of zero to ten, with nines and tens being the Facebooks of the world. When our new site launched in October 2009, our website was ranked a zero by Google. Our old html site was static and we weren’t generating leads from the web. In October 2009 we started an agressive Internet marketing plan using the services outlined in our soon to be published Case Study.  By the time our case study had concluded, we were coming up as #1 in 9 targeted key words.  Within 6 months of us launching our new program, our paged jumped to a number four ranking on Google, a very impressive feat for a company of our size. The results of this online marketing effort is that our traffic is up, our content is fresh, and it’s helping our business grow. For example, our recent blog post on Video Legal Depositions was the direct source for Duane Morris LLP locating our services (please read about that job below) though a Google search and booking us just a day later. Our Social Video Marketing program is the most efficient way to market on the web. Our online efficiency techniques direct maximum traffic to your site, and our quality videos tell your story in the most effective and dynamic way possible. Call us today about your Online Marketing Video!

Social Video Marketing and Sales Force Automation

Last week, Boston video producer and Principal of Skillman Video Group, Christina Skillman, along with our technology Partner Neil Saviano of CRM Boston, met with the management team of Capital Services and Supplies Inc (CSS) in Washington DC. Over the two-day meeting we discussed their current marketing and sales strategies along with new technologies available for increasing sales through Video, SEO and Internet Marketing.

For any marketing program, it is essential to have a consistent message. Deciding on what this central message should be will not only help in the production of a marketing video, but in every aspect of a marketing program from the outside sales staff to print ads, catalogues, and the web. It is what we call your “brand”.  We began our meeting at CSS by asking seemingly simple questions like “who are you?”, “what do you do”? and “what do you do that is different from your competitors?” Through this discovery process we can determine what their best strengths are and how to best use video and the Internet to market their services to potential customers.

We next discussed logistics for shooting the video (style, location, content etc). There are a lot of details that need to be taken into consideration when producing a professional marketing video, and we had to be sure every “t” was crossed and “i” dotted before we left! After we had a firm grasp on the marketing video, we next discussed the new marketing opportunities available to them through the Internet. Internet Marketing works in two ways. 1) Through SVG’s SEO services we can help bring people to your site and then 2) once they are on your site – how do we convert those visitors into viable leads? At SVG we call that the “video conversion point”. The content on your site HAS to be of sufficient quality to draw them in immediately and impel them to pick up the phone and call!

The two day meeting was concluded by Neil Saviano giving a presentation about their integrated call center and the ability to integrate video within their current sales processes and CRM software. By the end of the process Capital Services and Supplies Inc should have a complete and total integrated marketing solution that includes sales force automation, video and Internet Marketing. By utilizing all the technology that is available to them, Capital Services and Supplies will be differentiating themselves from their competitors and thus increasing their visibility in the marketplace. Call today to see what Skillman Video Group and our technology partners can do for you!

Video Depositions

We’d like to highlight a new service at Skillman Video Group, Video Depositions!  A “deposition” is defined as “The sworn testimony of a witness taken before trial held out of court with no judge present. The witness is placed under oath to tell the truth and lawyers for each party may ask questions. The questions and answers are recorded. When a person is unavailable to testify at trial, the deposition of that person may be used. This can also be part of the pre-trial discovery (fact-finding) process.”

Legal depositions are yet another area exponentially improved by the medium of video. Video provides the judge, insurance adjuster or jury, the ability to both see and hear your claimant tell their story in a controlled yet powerful format.   This can especially be relevant in personal injury cases.  For example, we recently completed a Video Deposition for the personal injury law firm of Parker Scheer LLP.  Our camera crew spent a half day with a team of lawyers from the firm, interviewing the claimant about the accident and its immediate and long term impact.   The video was later edited down to the most essential and meaningful facts of the case.  What are the important facts of the case?  How has his life changed since the accident?  Thanks in large part to the power of the claimant’s story, as told through the video legal deposition, the case was settled out of court just a week later.  Call us today about our Video Deposition Service and see how it can help your upcoming case!

Corporate Viral Video of the Week: Awareness Test

Welcome back to Skillman Video Group’s Corporate Viral Video of the Week. This week’s viral video is the London government’s Awareness Test video. This video was first released two years ago, however, it has maintained a steady hit rate since it’s debut and has over eight million hits on YouTube. This video does a lot of great things. One of the most important aspects of this video is that it’s interactive. By asking you to count the passes, it ensures undivided attention from its audience. Visually, it is a very interesting video. The constant movement and weaving of the players catches the eye. The white shirts and arching passes keeps you focused on the action of the players. The production work is very simple. The whole video is only one shot. As we’ve mentioned before, the at home, hand held camera look is very effective in viral videos. This is because it’s reminiscent of a sense of accessibility that’s associated with distributing content over the internet. The “re-wind” feature adds to that at home, viral feel.

Another great attribute is the “ Aha!” moment. Without slowing the video down or changing it in anyway, the viewer sees something they completely missed the first time (I know I did). This is the kind of mind trick video that people love to forward to their friends. In this case, the “Aha!” moment has the added bonus of being hilarious. They were not afraid to be silly and it paid off. Check back in for next week’s Corporate Viral Video of the week or contact Skillman Video Group today to see how your company could use a viral video!

Video Press Releases

Skillman Video Group is now offering a Video Press Release service! Video press releases (VPRs) are essentially an a video version of a traditional press release.   They are a fun, easy, visually stimulating and high-tech way of keeping either previous, potential or existing clients updated on your activities. VPRs can be used by businesses to inform,  shape public opinion, or to promote and publicize individuals, commercial products and services, or other interests.  In a few short minutes, you can provide your clients with a first hand look of  any new events, products or services that your company is offering. You can send these press releases out in emails, put them on your website, or post them on your social media profiles. Video press releases are also a great way to keep your blog or website fresh and interesting with new content on a regular basis which is important for SEO.  As a basic example of a video press release, check out the video from our recent shoot for Kitchen and Countertop Center of New England in Providence, RI shoot (below).   The idea is to keep the VPR simple and easy!  What is your company doing that is newsworthy or relevant to your clients?  Call us today to do your own video press release!

Corporate Viral Video Of The Week: Pedigree Dogs

Welcome to week two of Skillman Video Group’s “Corporate Viral Video Of The Week” series.  Let’s review some of the characteristics of a successful corporate viral video outlined in last week’s blog. The most important rule is of course to keep it simple. Too many characters and too much back and fourth dialog is too much work. The average, cubicle bound, corporate viral video viewer does not have the time to get caught up in an elaborate story.  This week’s video is from Pedigree Dog Food and it exemplifies many of the traits that make viral videos successful. This video was added last week and it already has over 700,000 hits. They opted to go as far no dialog at all. Instead, they focus on the physical feats of the dogs. The video is fun and lighthearted without trying too hard. The video also has a cool bit of production work. By showing the dogs slow motion while using a camera with a high frame per second rate, the viewer is able to see every minute movement of the dogs. The slow motion technique is very effective in this video. It adds a clearer view and a heightened anticipation to the dogs’ tricks.

Naturally, the videos that go viral are the videos with the most mass appeal. Companies are constantly trying to make videos that are funny but also work for a broad audience. This video exemplifies one of the sure fire rules to achieve that mass appeal: Put a dog in your video. If the words “dog”, “kitten”, or “puppy” are in the title of your video you’re almost guaranteed a million hits. Everyone loves to see dogs perform zany antics; you can’t help but smile.  The video with the most mass appeal is the most successful viral video. Check back in for next week’s Corporate Viral Video Of The Week.  Or call Skillman Video Group to see what kind of viral video we can do for you!

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