In many ways, the key to an effective viral video is to keep it simple. The most successful corporate viral videos provide a brief smile and enough interest to pass along to a friend. Corporate viral videos do best with little dialog so it’s important to not be too wordy. This week’s corporate viral video of the week is the Coca-Cola Happiness Machine video. This video was posted on YouTube on January 12, 2010 and already has over a million hits. It is an example of a strong corporate viral video. The concept is simple and the focus of the video is the action rather than the script. Often, companies will try too hard to be funny and miss a large audience because humor is subjective. The Coca-Cola video won’t make you laugh out loud, but it will keep you smiling and has mass appeal. Another technique used in this video which makes it successful in the viral format, is that it’s not over produced. The hidden camera or home camera look is very effective with viral videos, it provides a more personal and intimate tone that we associate with Internet video and distinguish from television.

Ultimately, the successful corporate viral video does not express an overt point of view, but provides a moment of harmless levity in an otherwise dull corporate day. And therein lies the art.  Check back soon for SVG’s “Corporate Viral Video of the week”, or contact us today at 1-800-784-0149 to see how you can create your own viral video!