Who Needs Social Media Marketing? Everyone.

Why has your video only received 42 views when YouTube gets 3 billion views a day? Users upload 20 hours of video onto YouTube every minute! How can you compete with that much adorable kitten footage? You might be missing the “Social” part of a well managed “Social Video” campaign.

Social Media acts like an international word-of-mouth campaign. People from everywhere can follow your company’s work through blog posts, yelp reviews, and so forth and pass word on to their friends. It’s about shares, not clicks. If you can get followers on Twitter, fans on Facebook, and linkers on LinkedIn you can get customers and partners. If you just have a website or just have a video you are missing out on some huge Social Media benefits:

1) Most importantly, a Social Media campaign it improves your company website’s SEO. Every page link, share, and repost will move your company up in search rankings, along with all the text and crosslinking your social media campaign already creates for itself. When you frequently use keywords in your Social Media updates that also raises your page rank. So when someone searches for “Massachusetts Custom Cheese Danish Fabrication” on Google or Yahoo your company will appear ahead of all others.

2) It engages your customers, partners, and prospects. Active Social Media transforms your company image from simply a website or banner ad, into a voice. It’s like when the owner of the restaurant greets you at your table, asks about your service, talks about the impending first day of school, and so on. He is forging a relationship beyond customer and company to encourage your return. Social Media creates a forum or comunity where your audience can interact with each other and with you. The audience becomes the content itself, not just consumers.

3) Visitors to your website will see that your company is active and invested in modern technology. If you don’t have a frequently updated blog or lack a Facebook landing page, they will assume your company is dated.

We believe that Social Media is key to marketing your company, not just for promoting your SVG-produced videos, but also for the reasons above. We set our clients up with a Social Media campaign that will promote their company, boost SEO, and encourages client retention. We can help shape your content, choose your SEO keywords, and find new Social Media services that cater to you and your clients. It’s so easy that there is no excuse for avoiding it especially when other companies and organizations have been using Social Media for several years.

This is why Skillman Video Group provides Social Media services to our clients. It is key to a successful marketing campaign. When combined with SVG-produced videos and web design your company gets a complete marketing package.

Eliminate Your Customer Engagement Gap with Professional Video!

Written by Harry Klein, President
Customer Engagement Strategies, Inc.
www.customerengagement.com

In my consulting practice I define Customer Engagement as:  “The degree to which Customer Experiences are equal to or better than the Customer Expectations set by your Brand Promises as delivered by Customer Touch Points.”

Let’s break that down a bit:
• Brands = Promises
• Promises set customer expectations
• Business processes – touch points – are how promises to customers are met, exceeded or not met at all
• Companies enjoy higher levels of customer engagement when they meet or exceed the expectations they set.

When customer experience falls short of brand promises a company has a “Customer Engagement Gap”.  Customer Engagement Gaps result in:

• Higher Costs of Sales
• Lower Profits
• Lower Marketing ROI
• Fewer Customer Referrals
• Lower Customer Loyalty, Retention and Life-Time Value
• Higher Customer Turnover

Here are 5 ways that a professional video produced by Skillman Video Group can help you eliminate your Customer Engagement Gap:
1. Set Customer Expectations – Create a brief video for prospects and new customers in which your CEO explains the company’s commitment to them. Tell them how they’ll be treated and what to do if their experience falls short of your promise. This will set your company apart from the pack and gain you extra consideration and loyalty.
2. Start Customer Dialogues – Set your company apart by using video in your CEO’s blog. No need to do video for every posting. but think about the possibility for a monthly video from the CEO in which they addresses customer feedback and what actions the company is taking as a result. Customers will feel that they’re being listened to and that the company is taking action.
3. Provide Technical Support – For companies with highly technical products or services or for companies that supply products that require customer assembly, professional training videos that explain the most challenging parts of the process are extremely useful. Your printed or online instructions can feature alerts and URLs that a video is available that will show you that specific step and walk you through it. Customers will be thrilled that you took the extra effort to help them get off to a good start. That kind of effort generates lots of word-of-mouth marketing.
4. Help Customers Understand the Impact of Current Events – There are circumstances that arise – for example, the financial market collapse – that require a CEO to put customers at ease even if the circumstances were not created by the company. Addressing these issues with a brief video supported by additional documentation can be an effective outreach strategy when your customers are worried, nervous and not sure what current conditions mean to them. Customers will further understand that you’re in this together and for the long haul.
5. Invite customers to submit video testimonials – Video certainly brings passion to the forefront. Ask your best customers if they’ll deliver a written AND video testimonial. Tell them you’ll help them write it and will send the video crew to their place. These videos can help prospects and other customers understand your commitment to them and how other customers work with you to ensure they maximize the value of the relationship.

The above listed videos can serve more than one purpose as many will be suitable to incorporate into your social media marketing efforts.   You’ll want to be certain to track how viewers are getting to those videos and what impact they have on site traffic, lead generation, sales, support and customer engagement overall.

To learn more about Customer Engagements, please visit http://www.customerengagement.com

PRODUCER’S NOTES: The Producers at Skillman Video Group are ready and willing to custom design a video program that can meet some or all of those Customer Engagement “touch points”.  The Internet Marketing specialists at Skillman Video Group will be able to design a marketing campaign around your videos that includes monthly reports to track your success.   Call today to learn more about how video can directly impact your customer retention.