YouTube to Introduce Live Streaming

YouTube has announced plans to begin offering live video content on its site within the coming weeks, via a special page called “Live.” This means that concerts, sporting matches, educational lectures, and various other events will soon be viewable on YouTube in realtime! For now, the ability to share live content will be limited to a select number of partners. This restriction is understandable, as YouTube wishes to maintain a certain level of quality on its site. However, the company does plan to extend Live significantly over the next several months. It is not clear whether YouTube will eventually allow all users to stream live content, but we suspect this will be the case.

YouTube’s announcement has major implications for the world of online video. Although a handful of live video sites, such as UStream.com, are already up and running, these platforms simply cannot match YouTube in terms of brand recognition or financial backing. Live will cause more consumers to be drawn away from their televisions and toward their laptops, netbooks, iPads, and mobile phones. In terms of online marketing, businesses can benefit considerably from streaming video. For example, a small technology firm attending an industry conference could stream that conference directly onto their YouTube channel, drawing in many visitors who otherwise may never have stumbled across the page.

At Skillman Video Group, we see a great deal of potential in live streaming video. Consumers clearly enjoy instantaneous access to content, and we trust that an industry leader such as YouTube will implement this feature competently. This is an excellent opportunity to be on the cutting edge of an emerging technology! Contact us to find out more about live streaming video, or for general questions regarding video marketing strategy.

View the YouTube Live page here, and check out some of the upcoming events that are going to be broadcast!

The Uses of Live Event Videography

At Skillman Video Group, live event videography has advanced to a whole new level. We have professionally filmed a number of events for a wide range of clients, from Boston University School of Law to Springboard Enterprises. These various institutions and companies have used our live event videography services for a bevy of reasons, some of which may aid you when considering why live event video could benefit your company.

In the past, Boston University School of Law has hired Skillman Video Group to film a lecture series. The video was posted on their website. The school desired such a video so that those who were unable to attend could later view the lecture or for those who wished to re-visit a one-time event.

Springboard Enterprises used Skillman Video Group videography for similar reasons. Earlier this month the organization hosted a dinner and a discussion panel the following day. At the dinner, Besty Myers, former COO of President Obama’s 2008 Presidential Campaign, and others spoke. The discussion panel brought together members of the organization as they talked about their past, present and future. Not all invited guests could attend; a live event video ensured that all members could remain involved and be kept up to date. Furthermore, Springboard wished to capture these events partially for marketing purposes. In the future, the organization can use these videos to market events or the organization itself.

Later this week, Skillman Video Group will once again be working with the Yamaha School of Boston to produce a video of their year-end concert. In the past, this live event video has been edited by Skillman Video Group then used by Yamaha to market the school, in addition to being distributed to parents.

Live event videography helps serve many needs. Whether you wish to use an event for marketing, flaunt a prominent speaker, keep employees and members informed or more, live event videography can be the right business decision for your company or organization. Contact Skillman Video Group for more information.

Remember the holidays with a professional live event video!

‘Tis the season to be jolly!… and to give gifts, throw cocktail parties, and ring in the new year!  Being able to look back at those special moments with a professionally created video is invaluable.  Relax with your co-workers, friends, and family while the professional videographers at Skillman Video Group come and capture those moments of joy, laughter, and friendship for all time.  Whether it’s 15, 50, or 150 people, a business cocktail party, a family gathering, or full-out New Year’s fiesta, a professional video from Skillman Video Group can make those holiday moments really shine and be remembered for years to come!

Skillman Video Group is fully equipped for any live event (for the holidays, or for the other 11 months of the year!).  The producers have both professional quality Standard Definition cameras and state-of-the-art HD cameras to fully capture the brilliant and festive atmosphere of your holiday party.  We have lighting equipment that attaches to the cameras capable of lighting up any environment, and portable enough to get right in the middle of the action without disturbing the socializing!  Our audio equipment will capture full-quality sound from the laughter to the speeches to the dancing or the  “remember when”s…. and everything in between.  And when it’s all over, Skillman Video Group will cut  the raw footage together in editing – adding graphics, music, photos, transitions – into a powerful, moving, engaging documentary of the event.

No matter what event you’re hosting, holiday or everyday, you want the memories from that night to be captured professionally by people who know their craft.  All around, video done by professionals will look and sound better than if it is done by a novice using consumer equipment.  Skillman Video Group has a history of creating quality videos that our clients rave about !  Relax, join the party, and start 2010 by remembering 2009 in a special way: a professional holiday party video from Skillman Video Group.  Contact us today!