Video Press Release on Social Video Marketing
Recently Skillman Video Group developed an exciting new service, Social Video Marketing, which SVG applied to their own website with much success. Skillman Video Group released a case study explaining and analyzing Social Video Marketing. This case study is available on SVG’s website by clicking HERE!
To properly announce their innovative service, Skillman Video Group produced a video press release showcasing SVM. This video press release is in itself social video marketing. A video press release is searchable through SEO and can be used on social media or business websites. Most importantly, it transforms a basic press release into exciting content that engages the viewer. A video press release takes full advantage of the power of media.
Skillman Video Group’s own video press release is currently also viewable on SVG’s homepage, YouTube channel and Facebook page For more information about SVM, please view the video press release, read the case study or contact Skillman Video group.
Demonstration Videos for ProWindows
Skillman Video Group completed two days of filming for ProWindows, a window and door replacement (as well as home renovation) company located in Waltham, Massachusetts, on Thursday and Friday July 8-9. Skillman Video Group has previously worked with ProWindows; SVG began filming a series of instructional videos on window maintenance and an online marketing video last week.
Producer, Christina Skillman, directing the talent (and Pro-Windows owner), Jeff Fisher
The goal of this shoot was to create demonstration videos to market ProWindows’ unique installation process to potential customers. The majority of footage shot consisted of two window installations: one outside (for newer homes) and one outside (older homes). In addition, Skillman Video Group also filmed some additional b-roll to be used in a marketing video which recently has gone into post-production (editing).
Skillman Video Group and ProWindows will be working together again in the near future to complete more instructional videos. Like with all our videos, Skillman Video Group carefully planned and prepared for the day so as to make filming as smooth as possible. Scripts and shot lists were provided and as the camera rolled the talent was directed and coached. If you are interested in discovering the many way video can be used to market or sell your product or service, contact Skillman Video Group today.
Skillman Video Group’s Video of the Week
Welcome to Skillman Video Group’s Video of the Week, which has returned after a short hiatus. The purpose of the series is to examine what helps to make a successful marketing campaign. This week’s video is a commercial from Apple showcasing their recently launched iPad. For those who are unfamiliar with the product, the iPad is a large touch screen that allows users to surf the Internet, read books and listen to music.
Apple is known for having simple advertisements and this trend continues with their iPad commercial. The 30-second ad is a montage of various people using the iPad. Except for perhaps two seconds, the product is the focal point of the screen. The purpose of the advertisement is for viewers to see this new product, so Apple wastes little time on other visuals. The short and repeated use of the phrase “the iPad is…” ingrains the idea that the iPad is indeed a lot of spectacular things—take your pick, one is bound to suit you. The repetitive phrase is an age-old practice and is still used for a reason—it drives the message into the viewer’s head. Fortunately for you, this technique can be used in almost any marketing video.
This commercial really works though because it shows the product in use. We can visualize what it would be like to own the product for a short period of time. The face of a user is never revealed. Doing so forces our attention to the product, which is central to this video and should be done in others by keeping the product the focus of the frame. Throughout the clip we see flashes of what the iPad has to offer: users reading The New York Times, playing games, watching a movie. This is a wonderful technique that could be applied to other product videos: show don’t tell. Take advantage of powerful medium that is video and bring your viewer into the world of your product.
Interested in developing a video to market your company? Contact Skillman Video Group to get started.
The Uses of Live Event Videography
At Skillman Video Group, live event videography has advanced to a whole new level. We have professionally filmed a number of events for a wide range of clients, from Boston University School of Law to Springboard Enterprises. These various institutions and companies have used our live event videography services for a bevy of reasons, some of which may aid you when considering why live event video could benefit your company.
In the past, Boston University School of Law has hired Skillman Video Group to film a lecture series. The video was posted on their website. The school desired such a video so that those who were unable to attend could later view the lecture or for those who wished to re-visit a one-time event.
Springboard Enterprises used Skillman Video Group videography for similar reasons. Earlier this month the organization hosted a dinner and a discussion panel the following day. At the dinner, Besty Myers, former COO of President Obama’s 2008 Presidential Campaign, and others spoke. The discussion panel brought together members of the organization as they talked about their past, present and future. Not all invited guests could attend; a live event video ensured that all members could remain involved and be kept up to date. Furthermore, Springboard wished to capture these events partially for marketing purposes. In the future, the organization can use these videos to market events or the organization itself.
Boston Video Producer, Christina Skillman, setting up the camera for a live event
Later this week, Skillman Video Group will once again be working with the Yamaha School of Boston to produce a video of their year-end concert. In the past, this live event video has been edited by Skillman Video Group then used by Yamaha to market the school, in addition to being distributed to parents.
Live event videography helps serve many needs. Whether you wish to use an event for marketing, flaunt a prominent speaker, keep employees and members informed or more, live event videography can be the right business decision for your company or organization. Contact Skillman Video Group for more information.
Skillman Video Group’s Method for Successful Videos
One of the most key components of any type of marketing is knowing what appeals to your audience. This is also the most difficult because it requires you to isolate what you like from what you know your audience will like. For example, if your target age group is 10 years old, chances are a simple video showing a man sitting in an office will not hold their attention. Part of our job in video production and marketing at Skillman Video Group is to help you discover what will best engage your desired client and then design a production plan around that desired result.
In correlation with this task, we employ our simple but successful method for video production and Internet marketing. Throughout our process, we strive to be professional. “Professional” for us merely means that extensive thought and a custom strategy to engage your audience have gone into each and every step of producing your video. Whether you are going for the “flip cam self-produced” look or “super slick and polished” (or anywhere in between) it is important to have a well planned and thought out strategy behind it. Taking the time to understand what your audience will appreciate, ensures a successful video project. “Professional” means creating a video that will best work for you, and give you the highest return on investment possible.
Once we determine the story we will be telling in your video, we begin the filming process with the visuals. We construct a well-framed shot with an appropriate backdrop and good lighting in order to create the most visually pleasing video possible. Next, we insure those acting within the frame are well coached and directed so their actions match the mood of the video, whether it be direct, aggressive, outrageous etc. Our final step in creating a video is the high-quality editing, where we make sure only the best remains and that it comes together as a professional video tailored to your needs. Any video produced at Skillman Video Group will go through this same system and thought process. And the result will always be a professional video that was created to appeal directly to your audience.
Live Event Videography for Springboard Enterprises
Boston Video Producer, Christina Skillman, taping event at Bapson College.
Yesterday Skillman Video Group completed a two-day live event videography job for Springboard Enterprises at Babson College. This particular organization focuses on creating an entrepreneurial network that aids women in creating successful businesses. On the first day of videography, Skillman Video Group filmed a dinner celebration in honor of the tenth anniversary of both Springboard Enterprises and Babson’s Center for Women’s Leadership. One of their many speakers included Besty Myers, former COO of President Obama’s 2008 Campaign. The next day, Skillman Video Group filmed Springboard’s energetic and interactive Alumnae Caucus. Springboard Enterprises desired videography so as to be able to show this extensive event on their website for marketing reasons and absent members. Springboard wanted a well-produced, professional video of their live event. As a result, they chose Skillman Video group as their professional videographer.
Online Marketing Videos
At Skillman Video Group we believe, when used correctly, online marketing videos are of the most successful and cost effective way to market your company on-line. We will soon be releasing a case study on our new service, Social Video Marketing. Social Video Marketing combines the use of high quality video marketing with Internet marketing technology to convert web visitors into new leads. As we have mentioned before, Internet Marketing works in two ways. 1) getting people to first come to your site through SEO and social media and then 2) once on your site, the content must be engaging enough to compel the casual visitors into a valuable lead. This is what we call at Skillman Video Group the “video conversion point” . Combining the power of the video medium with the power of the Internet gets our clients the best return on investment possible! We focus not just on producing the highest quality video, but also on the importance of routing as many viewers as possible to that video thereby expanding your presence in the marketplace. By using the right keywords and tags, we make sure your videos can be found on the web. Also, by incorporating a blog posts and web announcements on your site, you can keep your content fresh and Google relevant.
We started implementing these techniques ourselves in October 2009. Google ranks website traffic and searches on a scale of zero to ten, with nines and tens being the Facebooks of the world. When our new site launched in October 2009, our website was ranked a zero by Google. Our old html site was static and we weren’t generating leads from the web. In October 2009 we started an agressive Internet marketing plan using the services outlined in our soon to be published Case Study. By the time our case study had concluded, we were coming up as #1 in 9 targeted key words. Within 6 months of us launching our new program, our paged jumped to a number four ranking on Google, a very impressive feat for a company of our size. The results of this online marketing effort is that our traffic is up, our content is fresh, and it’s helping our business grow. For example, our recent blog post on Video Legal Depositions was the direct source for Duane Morris LLP locating our services (please read about that job below) though a Google search and booking us just a day later. Our Social Video Marketing program is the most efficient way to market on the web. Our online efficiency techniques direct maximum traffic to your site, and our quality videos tell your story in the most effective and dynamic way possible. Call us today about your Online Marketing Video!
Legal Marketing Video Shoot at Duane Morris
Skillman Video Group recently went on a video shoot at the national law firm, Duane Morris LLP. Duane Morris hired SVG to shoot a Legal Marketing Video of their Boston office for their web site. 
SVG shot a series of interviews with the firm’s partners discussing their practice areas and experience for both internal….and external marketing purposes. Duane Morris will be using the videos to market their attorneys to potential clients, as well as to use for recruitment of new hires. The partners discussed both personal and professional topics and we concentrated on their areas of expertise, their goals for the firm, and even personal interests and hobbies.
Marketing for any law firm begins and ends with their attorneys. If your lawyers are essentially your product, then video allows a law firm to showcase those lawyers in a personal, intimate way. By allowing potential clients to see and hear your attorneys speak about their experience and goals – you are allowing them to build trust and repore with a client before they pick up a phone to call! In the legal field, where personal relationships are crucial, video marketing is the only medium that can clearly and accurately represent your services.
It is also important that your legal marketing videos look and sound professional. Lighting and audio are key components to any video shoot. If your attorneys look or sound unprofessional, it will do a poor job marketing their skills and abilities to the public! Producers at Skillman Video Group are adept and not just lighting and audio, but also directing the on-screen talent. Speaking on camera is sometimes very difficult for those who are not used to doing so in their every-day job. Our producers will work with the on-screen talent to make them feel comfortable and help them look and feel their best. Call today to learn more our Legal Marketing Videography and Video Production services!
Corporate Viral Video Of The Week: SVG’s Gerry’s Waterbed Emporium
Welcome to Skillman Video Group’s Corporate Viral Video of the Week. This week’s video is…. us. Skillman Video Group recently produced it’s own viral style video, “Gerry’s Waterbed Emporium”. When producing this video we focused on two key attributes, i.e. relevance and mass appeal. As a corporate video production company, it is important for us to set a standard for clean, professional video that can be taken seriously. Everyday, we see other video that does not meet our standards. If you own a television, chances are you’ve seen hundreds of cheap local furniture ads that are poorly produced and awkwardly scripted. It is something that everyone knows and universally mocks. Our video provides a familiar setting that has mass appeal, while clearly juxtaposing our services to the other guys. These are two of the most important tasks when making a viral video. You need to find a subject that is recognizable to a large number of people; if its not pertinent to them, they won’t watch it. It is also necessary for the video to relate back to you and your services. A video can be very funny, but if it’s not clear that you made it and why, you won’t see any of the benefits.
We had a lot of fun making the video. We shot in front of a green screen and super imposed the ridiculous backgrounds to give it that extra “cheesy” feel. We used goofy neon graphics to really sell the tacky style and even took a cheap shot at Ralph Macchio, but I think that’s fair game at this point. We wrote the original script and found a devilishly handsome young actor to capture to true essence of Gerry (hey if you write the blog post – you get to toot your own horn!). Pass the video on to your friends to help us reach viral status! “Do you want a wicked awesome viral video for your company? Then come on down to Skillman Video Group today!!”
Video Depositions
We’d like to highlight a new service at Skillman Video Group, Video Depositions! A “deposition” is defined as “The sworn testimony of a witness taken before trial held out of court with no judge present. The witness is placed under oath to tell the truth and lawyers for each party may ask questions. The questions and answers are recorded. When a person is unavailable to testify at trial, the deposition of that person may be used. This can also be part of the pre-trial discovery (fact-finding) process.”
Legal depositions are yet another area exponentially improved by the medium of video. Video provides the judge, insurance adjuster or jury, the ability to both see and hear your claimant tell their story in a controlled yet powerful format. This can especially be relevant in personal injury cases. For example, we recently completed a Video Deposition for the personal injury law firm of Parker Scheer LLP. Our camera crew spent a half day with a team of lawyers from the firm, interviewing the claimant about the accident and its immediate and long term impact. The video was later edited down to the most essential and meaningful facts of the case. What are the important facts of the case? How has his life changed since the accident? Thanks in large part to the power of the claimant’s story, as told through the video legal deposition, the case was settled out of court just a week later. Call us today about our Video Deposition Service and see how it can help your upcoming case!
