Video Conversion Point: What it is and how it works
At Skillman Video Group, we realize your desire to improve conversion rates from casual web visitors to viable business prospects through your web site. And, most importantly, we know how to do it. Our approach to Internet marketing is two fold: 1st by drawing web surfers to your site through SEO and social media etc . 2nd We then help you develop enough engaging and informative content on your site to convert those visitors into leads for new business. It’s what we call the “video conversion point”. A video conversion point is the place where surfers view a video of your business that works to convert them into customers.
Video has proven time and time again to be a powerful medium. Just last year, YouTube had roughly 1 billion daily hits; now they’re up to 2 billion. This fact alone shows how placing a video on your site could make it more enticing–people like video and continue to want more of it. More importantly, video harnesses the ability to condense a wide array of information about your business into a format which is much more accessible than navigating through a website. The services of your company, examples of your work, testimonials etc could all be immediately shown in a video professionally produced by Skillman Video Group. These video conversion points are placed on your site based on where people will most easily view them. All people have to do is sit back and watch while the key points of your business are served directly to them.
Skillman Video Group is a proven example of the power of the video conversion point; since introducing more video to our website, along with other marketing techniques outlines in our recent case study, our search engine traffic and positions have spiked and we continue to increase lead generation through our site and signing new clients weekly. Video conversion point is just one piece of our newly offered Social Video Marketing, for more information about this service click on the link below!
http://www.skillmanvideogroup.com/wordpress/wp-content/themes/allure_dark_10/SVG_case_study.pdf
Corporate Viral Video of the Week: Coca-Cola Happiness Machine
It’s clear that here, at Skillman Video Group, we believe using video is the most effective way to market your company online. Video provides a platform that is both personal and visually stimulating. We then use search engine optimization techniques to route as much traffic to your content as possible. However, in the case of “Viral” videos, it is the content itself that generates the massive volume of viewers that are so desired in online marketing. When executed well, viral videos can provide a substantial amount of attention for your company. Amusing time wasters like Chocolate Rain or Miss Teen South Carolina are great example of videos that have gone viral. However, using the appeal of viral video for corporate promotion is something that many companies strive for but only a few have managed to succeed, even without the use of sputtering sentence fragments or the soothing baritone of Tay Zonday.
In many ways, the key to an effective viral video is to keep it simple. The most successful corporate viral videos provide a brief smile and enough interest to pass along to a friend. Corporate viral videos do best with little dialog so it’s important to not be too wordy. This week’s corporate viral video of the week is the Coca-Cola Happiness Machine video. This video was posted on YouTube on January 12, 2010 and already has over a million hits. It is an example of a strong corporate viral video. The concept is simple and the focus of the video is the action rather than the script. Often, companies will try too hard to be funny and miss a large audience because humor is subjective. The Coca-Cola video won’t make you laugh out loud, but it will keep you smiling and has mass appeal. Another technique used in this video which makes it successful in the viral format, is that it’s not over produced. The hidden camera or home camera look is very effective with viral videos, it provides a more personal and intimate tone that we associate with Internet video and distinguish from television.
Ultimately, the successful corporate viral video does not express an overt point of view, but provides a moment of harmless levity in an otherwise dull corporate day. And therein lies the art. Check back soon for SVG’s “Corporate Viral Video of the week”, or contact us today at 1-800-784-0149 to see how you can create your own viral video!
