Video Conversion Point: What it is and how it works
At Skillman Video Group, we realize your desire to improve conversion rates from casual web visitors to viable business prospects through your web site. And, most importantly, we know how to do it. Our approach to Internet marketing is two fold: 1st by drawing web surfers to your site through SEO and social media etc . 2nd We then help you develop enough engaging and informative content on your site to convert those visitors into leads for new business. It’s what we call the “video conversion point”. A video conversion point is the place where surfers view a video of your business that works to convert them into customers.
Video has proven time and time again to be a powerful medium. Just last year, YouTube had roughly 1 billion daily hits; now they’re up to 2 billion. This fact alone shows how placing a video on your site could make it more enticing–people like video and continue to want more of it. More importantly, video harnesses the ability to condense a wide array of information about your business into a format which is much more accessible than navigating through a website. The services of your company, examples of your work, testimonials etc could all be immediately shown in a video professionally produced by Skillman Video Group. These video conversion points are placed on your site based on where people will most easily view them. All people have to do is sit back and watch while the key points of your business are served directly to them.
Skillman Video Group is a proven example of the power of the video conversion point; since introducing more video to our website, along with other marketing techniques outlines in our recent case study, our search engine traffic and positions have spiked and we continue to increase lead generation through our site and signing new clients weekly. Video conversion point is just one piece of our newly offered Social Video Marketing, for more information about this service click on the link below!
http://www.skillmanvideogroup.com/wordpress/wp-content/themes/allure_dark_10/SVG_case_study.pdf
SVG Announces New Service – Social Video Marketing!
Skillman Video Group is pleased to announce a new service, Social Video Marketing (SVM). This service represents a new approach and methodology to marketing professional quality video through search engines and social media. Click the thumbnail to download the case study.
Social Video Marketing (SVM) not only enables a business or organization to sell or market a product or service in the most compelling and effective medium possible – video – but also to reach out to prospects utilizing the latest Internet Marketing techniques. This is achieved by optimizing the video and respective areas of a website, that can drive traffic from other websites and social media sites. The goal of this process is two fold: 1) to drive traffic to a company’s site through SEO, Social Media and strategic linking and 2) once on the site, to present enough engaging and informative video content that it will convert “casual” web visitors to viable business prospects. At Skillman Video Group we call that the “video conversion point”.
“Not only do we do social video marketing for our clients but we do it for ourselves and have experienced dramatic results and increased our traffic 150% over a three month time frame.” – Christina Skillman, Principle Skillman Video Group.
Skillman Video Group has implemented these principles and methodology for their own corporate website www.skillmanvideogroup.com and has increased traffic ten-fold. Please download our case study that analyzes the methodology used and outlines considerations for an organization exploring corporate video.
