Skillman Video Group’s Video of the Week: Life in a Day
Welcome to Skillman Video Group’s Video of the Week Series. This week, the focus is not on a video but rather a video event. On July 24th, YouTube is sponsoring a global event: Life in a Day. Various directors and producers are asking everyone and anyone, not just current YouTube users, to film their day and submit it online.
YouTube has already established itself as one of the most popular and interactive user generated websites. Many YouTube users most likely already record their lives and post it online. Nonetheless, this is an extremely clever marketing concept.
The key is that YouTube is focusing on one idea, self-documentation, and taking it as far as possible. They are blasting this simple campaign all over their website and other outlets. They are extending the campaign to every possible person. If you do not wish to film your day, no sweat—YouTube will take a recording of you clapping your hands or singing a note.
Another important element of this marketing campaign is that it is engaging and interactive. YouTube takes engaging the audience to a whole new level. Their concept only works with people’s participation. Furthermore, YouTube is offering a superb prize: the best footage will be used in a film which will premiere at Sundance Film Festival and the people who submitted it will be credited as co-director.
While your company may not be able to offer a spot in Sundance, you can still use some of YouTube’s techniques. They focused on one concept thus making the message more powerful and less forgettable. They involve the audience and demand their interaction and input. Requesting your audience to film their lives may not work for you, but reaching out to them and constructing a campaign around their interests could. If you are considering marketing your company or organization through video like YouTube, contact Skillman Video Group today!
Video Press Release on Social Video Marketing
Recently Skillman Video Group developed an exciting new service, Social Video Marketing, which SVG applied to their own website with much success. Skillman Video Group released a case study explaining and analyzing Social Video Marketing. This case study is available on SVG’s website by clicking HERE!
To properly announce their innovative service, Skillman Video Group produced a video press release showcasing SVM. This video press release is in itself social video marketing. A video press release is searchable through SEO and can be used on social media or business websites. Most importantly, it transforms a basic press release into exciting content that engages the viewer. A video press release takes full advantage of the power of media.
Skillman Video Group’s own video press release is currently also viewable on SVG’s homepage, YouTube channel and Facebook page For more information about SVM, please view the video press release, read the case study or contact Skillman Video group.
Demonstration Videos for ProWindows
Skillman Video Group completed two days of filming for ProWindows, a window and door replacement (as well as home renovation) company located in Waltham, Massachusetts, on Thursday and Friday July 8-9. Skillman Video Group has previously worked with ProWindows; SVG began filming a series of instructional videos on window maintenance and an online marketing video last week.
Producer, Christina Skillman, directing the talent (and Pro-Windows owner), Jeff Fisher
The goal of this shoot was to create demonstration videos to market ProWindows’ unique installation process to potential customers. The majority of footage shot consisted of two window installations: one outside (for newer homes) and one outside (older homes). In addition, Skillman Video Group also filmed some additional b-roll to be used in a marketing video which recently has gone into post-production (editing).
Skillman Video Group and ProWindows will be working together again in the near future to complete more instructional videos. Like with all our videos, Skillman Video Group carefully planned and prepared for the day so as to make filming as smooth as possible. Scripts and shot lists were provided and as the camera rolled the talent was directed and coached. If you are interested in discovering the many way video can be used to market or sell your product or service, contact Skillman Video Group today.
Skillman Video Group’s Video of the Week
Welcome to Skillman Video Group’s Video of the Week. This week, we will be looking at a video from BP’s oil crisis response campaign. BP’s oil crisis in the Gulf of Mexico may not be something your business should aspire to imitate. BP’s video response, on the other hand, shows some wise marketing techniques worth taking a look at.
What’s unusual about this video is that rather than introducing himself immediately, the speaker Keith Seilhan first describes his connection to the oil crisis. This is very important and is something that you can see in many of BP’s commercials. This technique of showing a personal connection is something that can work for your company or organization. Rather than just hawking a product or service, relate a little about what the product or service means to you. This helps create a relationship with the viewer by making you seem more human versus just a person wanting to sell something. It creates trust; if the seller actually believes in the product and appears invested in it than the product seems more credible and desirable.
This video also underscores the importance of audio. The majority of it consists of pictures from the clean-up effort. Without the audio, the video would be relatively uninteresting. If you add in the narration track, just looking at pictures would still not be too exciting. Thus, the music is key here. It makes you want to pay more attention. It helps the pictures flow together seamlessly. The type of music chosen in a video is always crucial. Here, the slow and methodical sound fits the mood BP wants to establish. Music should always work for you in creating a mood, not against you. Choosing appropriate music is extremely important and should be carefully considered. Music is a very important component to any video that helps keep viewers watching.
Here at Skillman Video Group, audio is always edited and chosen with care so as to best suit your video. Not only that, we continually work to produce and edit high-quality professional videos that are tailored to suit your needs. If you are considering a video for your company or organization, contact Skillman Video Group today.
Skillman Video Group’s Video of the Week
Welcome to Skillman Video Group’s Video of the Week, which has returned after a short hiatus. The purpose of the series is to examine what helps to make a successful marketing campaign. This week’s video is a commercial from Apple showcasing their recently launched iPad. For those who are unfamiliar with the product, the iPad is a large touch screen that allows users to surf the Internet, read books and listen to music.
Apple is known for having simple advertisements and this trend continues with their iPad commercial. The 30-second ad is a montage of various people using the iPad. Except for perhaps two seconds, the product is the focal point of the screen. The purpose of the advertisement is for viewers to see this new product, so Apple wastes little time on other visuals. The short and repeated use of the phrase “the iPad is…” ingrains the idea that the iPad is indeed a lot of spectacular things—take your pick, one is bound to suit you. The repetitive phrase is an age-old practice and is still used for a reason—it drives the message into the viewer’s head. Fortunately for you, this technique can be used in almost any marketing video.
This commercial really works though because it shows the product in use. We can visualize what it would be like to own the product for a short period of time. The face of a user is never revealed. Doing so forces our attention to the product, which is central to this video and should be done in others by keeping the product the focus of the frame. Throughout the clip we see flashes of what the iPad has to offer: users reading The New York Times, playing games, watching a movie. This is a wonderful technique that could be applied to other product videos: show don’t tell. Take advantage of powerful medium that is video and bring your viewer into the world of your product.
Interested in developing a video to market your company? Contact Skillman Video Group to get started.
Basic Types of Marketing Videos
Skillman Video Group is able to produce a wide variety of marketing videos to be used for your business website. Determining which video is right for you comes back to knowing your audience and understanding why one type would better market your business over another.
- A recent trend in video marketing that has been previously discussed on this blog is a viral video. Viral videos are defined as videos that gain seemingly instant and ubiquitous popularity due to unusual, funny or catchy material. Due to the fact that viral videos really began as home made clips posted on YouTube, these videos are now often produced to have the same low quality visuals. This style of video is more commonly used to market to a younger audience because the video typically promotes a less serious front.
- A more basic trend is using a promotional video, one that just simply showcases
Crew starts shooting at the KCCNE Showroom in downtown Providence RI
your product or services. These videos are more direct and more likely to target an older audience versus viral video marketing.
- Another trend is instructional or “how to” videos. The name really says it all—a video which works to instruct the viewer on how to use a product or how to perform a certain task. This type of video works very well not only as a nice service for new or existing clients (who may come to your site looking for simple answers to theur questions), but again helps demonstrate your credibility as an expert in your field.
- Skillman Video Group also offers a similar style of video called product video. Unlike instructional videos, product videos do not show precisely how to use the product. Rather, product videos showcase the product and flaunt certain features.
- Often combined with any or all of the above marketing videos is the trusty testimonial video. This video style allows previous or current customers to reach out to new customers and ensure a belief in the quality of your business. Testimonial videos are a clear example of the usage of a technique that is necessary in most marketing videos: establishing credibility. They do so by showing previous success with the business. That is why this video can work for really most product or service because the main goal of a testimonial video is to achieve what every customers looks for: proof that the business is credible and of high quality.
Every marketing video, not just testimonials, that Skillman Video Group creates works to show the credibility of your business. The real aim of doing so is to create trust in the viewer and therefore turn them from potential customers to viable prospects. Another technique Skillman Video Group embeds in their videos is relationship building. This is done through relating with your audience. And once again it is really about establishing trust through video marketing to turn viewers into customers.
Contact Skillman Video Group to learn about how one of these types of video can best help target your market.
Skillman Video Group’s Method for Successful Videos
One of the most key components of any type of marketing is knowing what appeals to your audience. This is also the most difficult because it requires you to isolate what you like from what you know your audience will like. For example, if your target age group is 10 years old, chances are a simple video showing a man sitting in an office will not hold their attention. Part of our job in video production and marketing at Skillman Video Group is to help you discover what will best engage your desired client and then design a production plan around that desired result.
In correlation with this task, we employ our simple but successful method for video production and Internet marketing. Throughout our process, we strive to be professional. “Professional” for us merely means that extensive thought and a custom strategy to engage your audience have gone into each and every step of producing your video. Whether you are going for the “flip cam self-produced” look or “super slick and polished” (or anywhere in between) it is important to have a well planned and thought out strategy behind it. Taking the time to understand what your audience will appreciate, ensures a successful video project. “Professional” means creating a video that will best work for you, and give you the highest return on investment possible.
Once we determine the story we will be telling in your video, we begin the filming process with the visuals. We construct a well-framed shot with an appropriate backdrop and good lighting in order to create the most visually pleasing video possible. Next, we insure those acting within the frame are well coached and directed so their actions match the mood of the video, whether it be direct, aggressive, outrageous etc. Our final step in creating a video is the high-quality editing, where we make sure only the best remains and that it comes together as a professional video tailored to your needs. Any video produced at Skillman Video Group will go through this same system and thought process. And the result will always be a professional video that was created to appeal directly to your audience.
Video Conversion Point: What it is and how it works
At Skillman Video Group, we realize your desire to improve conversion rates from casual web visitors to viable business prospects through your web site. And, most importantly, we know how to do it. Our approach to Internet marketing is two fold: 1st by drawing web surfers to your site through SEO and social media etc . 2nd We then help you develop enough engaging and informative content on your site to convert those visitors into leads for new business. It’s what we call the “video conversion point”. A video conversion point is the place where surfers view a video of your business that works to convert them into customers.
Video has proven time and time again to be a powerful medium. Just last year, YouTube had roughly 1 billion daily hits; now they’re up to 2 billion. This fact alone shows how placing a video on your site could make it more enticing–people like video and continue to want more of it. More importantly, video harnesses the ability to condense a wide array of information about your business into a format which is much more accessible than navigating through a website. The services of your company, examples of your work, testimonials etc could all be immediately shown in a video professionally produced by Skillman Video Group. These video conversion points are placed on your site based on where people will most easily view them. All people have to do is sit back and watch while the key points of your business are served directly to them.
Skillman Video Group is a proven example of the power of the video conversion point; since introducing more video to our website, along with other marketing techniques outlines in our recent case study, our search engine traffic and positions have spiked and we continue to increase lead generation through our site and signing new clients weekly. Video conversion point is just one piece of our newly offered Social Video Marketing, for more information about this service click on the link below!
http://www.skillmanvideogroup.com/wordpress/wp-content/themes/allure_dark_10/SVG_case_study.pdf
SVG Announces New Service – Social Video Marketing!
Skillman Video Group is pleased to announce a new service, Social Video Marketing (SVM). This service represents a new approach and methodology to marketing professional quality video through search engines and social media. Click the thumbnail to download the case study.
Social Video Marketing (SVM) not only enables a business or organization to sell or market a product or service in the most compelling and effective medium possible – video – but also to reach out to prospects utilizing the latest Internet Marketing techniques. This is achieved by optimizing the video and respective areas of a website, that can drive traffic from other websites and social media sites. The goal of this process is two fold: 1) to drive traffic to a company’s site through SEO, Social Media and strategic linking and 2) once on the site, to present enough engaging and informative video content that it will convert “casual” web visitors to viable business prospects. At Skillman Video Group we call that the “video conversion point”.
“Not only do we do social video marketing for our clients but we do it for ourselves and have experienced dramatic results and increased our traffic 150% over a three month time frame.” – Christina Skillman, Principle Skillman Video Group.
Skillman Video Group has implemented these principles and methodology for their own corporate website www.skillmanvideogroup.com and has increased traffic ten-fold. Please download our case study that analyzes the methodology used and outlines considerations for an organization exploring corporate video.
Legal Marketing Video Shoot at Duane Morris
Skillman Video Group recently went on a video shoot at the national law firm, Duane Morris LLP. Duane Morris hired SVG to shoot a Legal Marketing Video of their Boston office for their web site. 
SVG shot a series of interviews with the firm’s partners discussing their practice areas and experience for both internal….and external marketing purposes. Duane Morris will be using the videos to market their attorneys to potential clients, as well as to use for recruitment of new hires. The partners discussed both personal and professional topics and we concentrated on their areas of expertise, their goals for the firm, and even personal interests and hobbies.
Marketing for any law firm begins and ends with their attorneys. If your lawyers are essentially your product, then video allows a law firm to showcase those lawyers in a personal, intimate way. By allowing potential clients to see and hear your attorneys speak about their experience and goals – you are allowing them to build trust and repore with a client before they pick up a phone to call! In the legal field, where personal relationships are crucial, video marketing is the only medium that can clearly and accurately represent your services.
It is also important that your legal marketing videos look and sound professional. Lighting and audio are key components to any video shoot. If your attorneys look or sound unprofessional, it will do a poor job marketing their skills and abilities to the public! Producers at Skillman Video Group are adept and not just lighting and audio, but also directing the on-screen talent. Speaking on camera is sometimes very difficult for those who are not used to doing so in their every-day job. Our producers will work with the on-screen talent to make them feel comfortable and help them look and feel their best. Call today to learn more our Legal Marketing Videography and Video Production services!
